
Florrie Alexander
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Whilst acting as a personal shopper, Florrie shopped for clients and styled complete outfits, a skill she brings to outfit ideas and styling guides atBest Knockoff Luxury Clothing UK. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. She has a particular love for handbags, and a collection to match.
Florrie first joinedBest Knockoff Luxury Clothing UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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The Pretty Summer Dress Fashion People Keep Wearing Already Sold Out Once—This Time, I Won't Miss Out
Ready for the heatwave.
By Florrie Alexander
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H&M's Elegant Blouses Could Pass For Designer—16 That Will Sell Out By Next Week
The top of the summer.
By Florrie Alexander
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What to Wear to a Black-Tie Event—6 Rules If You Have No Idea Where to Start
How to nail that dress code.
By Florrie Alexander
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Stylish People Have Convinced Me That This Elegant Day-to-Night Dress Is a Summer Hero
Bring on the heatwave.
By Florrie Alexander
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My Most Elegant Summer Outfits All Feature a White Midi Skirt—These Are the Chicest I've Found
So chic. So versatile.
By Florrie Alexander
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I'm Calling It: Zara Is Doing This Pretty Summer Print Better Than Anyone Else Right Now
Polka dots are a big trend this summer.
By Florrie Alexander
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Reformation's Summer Sale Is Now 25% Off—These 23 Chic Items Are Selling Fast
I've been waiting for this one.
By Emily Dawes
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I Almost Fainted—DeMellier's Bags Are Rarely Discounted, But I've Just Noticed a Great Sale Is on
Including so many best-sellers.
By Florrie Alexander
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Crochet Dresses Are Trending Again—These 21 Are the Chicest Around
They're seriously good.
By Florrie Alexander
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3 Elegant, Anti-Trend Aussie Brands In-the-Know Fashion People Turn to in Summer
Australian brands always get summer dressing right.
By Florrie Alexander
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I Tried On So Many Linen Trousers—These Pairs From H&M, Arket and COS Stood Out
The runners-up are also worth a look.
By Florrie Alexander
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8 Summer Buys That Zara Is Doing Better Than Anywhere Else
Consider this my wish list.
By Florrie Alexander
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This Sandal Is the Summer 2025 It Buy I Never Saw Coming, But Fashion People Are Hooked
Even minimalists are interested.
By Florrie Alexander
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So Many Outfits Call for a Classic White Tee—Here's the Only One I Recommend
A high-street gem.
By Florrie Alexander
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H&M's Summer Collection Looks Like Designer Resortwear—9 Pieces That Will Sell Out by June
Your holiday 'fits are sorted.
By Florrie Alexander