My Mum Looks 10 Years Younger Than She Is—She Credits It to This One Product

My mum's go-to serum is this one from Avène. She loves most of the products from the French pharmacy brand as they're great for dry and sensitive skin, and this serum is intensely hydrating thanks to ingredients such as hyaluronic acid and niacinamide. For under £30, you really can't go wrong.

Eleanor Vousden,Best Knockoff Luxury Clothing UK beauty editor, says: "I’ve got both my mum and my grandma on to Dior’s Capture Totale Le Sérum, and they’re never looking back. They’ve both remarked how much this serum has brightened their sun damage, firmed their skin and plumped fine lines. Every time I see them I notice a visible difference in how radiant their skin looks."

Our managing editor Poppy Nash says that her mum is also a big fan of serums. "My mum is my skincare idol (she is 56 and her skin is better than mine!), so I take her product recommendations very seriously. There are three serums she loves and that she tells me she will repeat-buy for the rest of her life. The first is Charlotte Tilbury Magic Serum, which is new to her roster. I've stolen it and I can attest to the fact that it feels gorgeous on the skin and leaves you with a beautiful glow. I've also noticed her skin looks a lot firmer and plumper after using this."

"Another of her favourites is the No7 Future Renew serum, which is a fab, more affordable choice," says Poppy. "A little goes a long way, so just pop a bit of this on after cleansing each evening. My mum uses this in the winter as it's a bit thicker than other serums she's tried."

"Lastly, for a real treat, she rates Dr. Barbara Sturm's Super Serum," reveals Poppy. "This is expensive but it's really hydrating and helps smooth and tone skin, as well as protect the complexion from daily pollutants."

Deputy editor Maxine Eggenberger says that her mum loves Advanced Night Repair Serum by Estée Lauder. This clever product is designed to work overnight and moisturise your skin whilst you sleep, so you wake up with a radiant complexion. Easy, right?

Who What Wear UK's editor-in-chief Hannah Almassi asked her mum what her favourite serum is. The answer? Revitalixir Recovery Serum from Murad. "I feel it really suits my skin and has made a positive difference. I only use it at night, but it is light to wear and never feels uncomfortable or too heavy on my face," says Hannah's mum. 

This serum from Lancôme is infused with prebiotics and probiotics to help protect the skin barrier. Copy editor Georgia Seago says that her mum can't get enough—it noticeably smooths her skin texture and helps even its tone, with vitamin C and hyaluronic acid to plump and give a natural glow.

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Not only is this serum from Beauty Pie super affordable, but thanks to the powerhouse of ingredients, it will help to plump and hydrate the skin.

On the much more luxury side of things, Sisley has just released a new serum that contains its fundamental regeneration complex to help promote cellular renewal, targeting 25 separate skin-ageing markers. 

I'm yet to try a Caudalie serum that my skin hasn't loved, so I'm very eager to give this one a go. If you want smooth, plump skin, then the blend of the brand's patented Resveratrol complex, vegan collagen booster and hyaluronic acid will do just that.

If you're looking for a serum that also contains retinol, French-pharmacy favourite La Roche-Posay has you covered. With 0.3% of retinol, this serum works to deliver a radiant glow, and can even be used on sensitive skin.

Another great luxury option comes from La Mer. This serum contains the brand's Miracle Broth, with renewing algae, to plump the skin and smooth fine lines.