My Mum Looks 10 Years Younger Than She Is—She Credits It to This One Product

My mum's go-to serum is this one from Avène. She loves most of the products from the French pharmacy brand as they're great for dry and sensitive skin, and this serum is intensely hydrating thanks to ingredients such as hyaluronic acid and niacinamide. For under £30, you really can't go wrong.

Eleanor Vousden,Best Knockoff Luxury Clothing UK beauty editor, says: "I’ve got both my mum and my grandma on to Dior’s Totale Le Sérum, and they’re never looking back. They’ve both remarked how much this serum has brightened and firmed their skin, as well as plumped fine lines. Every time I see them, I notice a visible difference in how radiant their skin looks."

Our managing editor Poppy Nash says that her mum is also a big fan of serums. "My mum is my skincare idol (she is 56 and her skin is better than mine), so I take her product recommendations very seriously. There are three serums she loves and that she tells me she will repeat-buy for the rest of her life. The first is Charlotte Tilbury Magic Serum, which is new to her roster. I've stolen it and I can attest to the fact that it feels gorgeous on the skin and leaves you with a beautiful glow. I've also noticed her skin looks a lot firmer and plumper after using this."

"Another of her favourites is the No7 Future Renew serum, which is a fab, more affordable choice," says Poppy. "A little goes a long way, so just pop a bit of this on after cleansing each evening. My mum uses this in the winter as it's a bit thicker than other serums she's tried."

"Lastly, for a real treat, she rates Dr. Barbara Sturm's Super Serum," reveals Poppy. "This is expensive, but it's really hydrating and helps smooth and tone skin, as well as protect the complexion from daily pollutants."

Deputy editor Maxine Eggenberger says that her mum loves Advanced Night Repair Serum by Estée Lauder. This clever product is designed to work overnight and moisturise your skin whilst you sleep, so you wake up with a radiant complexion. Easy, right?

Who What Wear UK managing director Hannah Almassi asked her mum what her favourite serum is. The answer? Revitalixir Recovery Serum from Murad. "I feel it really suits my skin and has made a positive difference. I only use it at night, but it is light to wear and never feels uncomfortable or too heavy on my face," says Hannah's mum. 

"I recommend this serum to practically everyone, including my mum, who loved it," says beauty contributor Jazzria Harris. It contains Caudalie's patented resveratrol complex, an antioxidant that helps fight signs of skin ageing, as well as vegan collagen to plump, along with hydrating hyaluronic acid. On the skin, it's lightweight, making it great for someone who likes to keep things fuss-free, while working to make skin appear firmer over time.