High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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Zara Is Brimming With Expensive-Looking Autumn Pieces—These 19 Could Pass for Designer
So elevated.
By Marina Avraam
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15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
By Marina Avraam
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I Find Expensive-Looking Buys for a Living—12 Capsule-Wardrobe Staples That Look Triple Their Price
Elevated staples ahead.
By Florrie Alexander
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21 High-Street Loafers That Rival Their Designer Counterparts
I'll be wearing them all season.
By Remy Farrell
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9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensive-Looking Place
I predict they'll sell out fast.
By Florrie Alexander
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H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander
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8 Affordable Basics That’ll Level-Up Every Outfit You Wear
I wear them constantly.
By Maxine Eggenberger
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Trust Me, I Tried It—This Elegant COS Jacket Will Be the First Style to Sell Out This Autumn
Elegant, classic and rainy season ready.
By Florrie Alexander
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I Waited a Year for H&M's £55 Designer-Passing Boots to be Restocked—Now They're Back
Three ways I'm wearing them now.
By Brittany Davy
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This New High-Street Bag Will Have Everyone Asking You Where It's From (to the Point of Being Annoying)
Trust me: It will be sold out before autumn.
By Brittany Davy
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Zara's in Autumn Mode and so am I—17 Pieces That'll Be Impossible to Find Come September
You won't want to pause on these.
By Maxine Eggenberger
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Ask Anyone Who Follows Trends and They'll Tell You This Is the One Bag Style to Know for Autumn
It's equal parts practical and stylish.
By Harriet Davey
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Trust Me: This Designer-Looking High-Street Bag Is About to Be Autumn 2025's It Buy
It will be sold out by August.
By Brittany Davy
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I've Tried On So Many COS Trousers—From Wide-Leg to Barrel, These Are the Very Best
Courtesy of a trouser-obsessed editor.
By Florrie Alexander
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Zara's Never Looked Chicer—9 New-In Pieces That Will Sell Out By Next Weekend
Anti-trend standouts ahead.
By Florrie Alexander
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I Scoured the High Street—23 New Zara, Reformation and Massimo Dutti Buys You Need to See
Elevated buys only.
By Florrie Alexander
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5 Elegant Dress Trends Zara’s Doing Better Than Anywhere Else This Summer
There's something for everyone.
By Brittany Davy
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Wearing This Trend Is the Ultimate Sign of Good Taste—Now It's All Over Zara
Elevated buys ahead.
By Florrie Alexander
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18 Zara, H&M and Mango Items That Are Classic, Chic and Premium-Looking
True wardrobe heroes.
By Remy Farrell
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I Wasn't Thinking About Autumn Until Zara Dropped These 9 Elegant New-Season Pieces
They're sure to sell out fast.
By Florrie Alexander
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Zara Just Dropped the Most Expensive-Looking Edit—11 Pieces I'm Sure Will Sell Out
All our editors agree.
By Brittany Davy
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I Spent 2 Hours in Zara's Changing Rooms So You Don't Have to—These 5 Items Made It Worth It
Chic, effortless and editor approved.
By Marina Avraam
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My New H&M Dress Earns Me So Many Compliments—No One Can Believe It's Only £28
I'm wearing it on repeat.
By Florrie Alexander
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I Gasped When I Saw H&M's New Collection—4 Elegant Outfits That Could Pass For Designer
A ready-made capsule wardrobe.
By Florrie Alexander
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These Designer-Passing Zara Jeans Have Replaced Every Other Pair I Own—and They're Still in Stock
I wear them three times a week, minimum.
By Marina Avraam
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It's Already Autumn at H&M—Chic, Organised People Will Snap Up These 9 Buys Before August
I'm in autumn-mode already.
By Brittany Davy
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I'm 5'2" and Struggle to Find Dresses That Fit, But I Always Come Back to This One Brand
Short girl approved.
By Marina Avraam
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So Many of My Favourite Summer Buys Come From This Brand—Now, There's Up to 50% Off
New-season staples ahead.
By Florrie Alexander
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I Gave Up Jeans for Uniqlo's Perfect Satin Trousers—Here Are 3 Ways I'm Wearing Them Now
I want them in every colour.
By Marina Avraam
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This Chic High-Street Dress Is My Secret to Looking Put-Together 24/7 This Summer
Easy, breezy.
By Marina Avraam