High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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H&M's Designer-Passing Tote Bag Now Comes In Winter's Trending Shade
Editor tried and tested.
By Florrie Alexander
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H&M Just Released a Pair of £38 Mules That Are Designer-Passing and Bound to Sell Out
Just in time for party season.
By Florrie Alexander
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I've Tried on So Many High-Street Flats—Now My Favourite Pair Comes In a Fresh New Colourway
The shade of the season.
By Florrie Alexander
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These 7 Expensive-Looking High-Street Coats Will Carry You Right Into 2025
Winter is here, and I couldn't be happier.
By Florrie Alexander
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M&S Just Created the Most Expensive-Looking Coat in Winter's Trending Colour
My winter wardrobe is now complete.
By Florrie Alexander
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I Swear, I Spot Stylish People Carrying This Cult COS Bag Every Day in London
Back in new shades for winter.
By Florrie Alexander
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I’m a Zillennial, But I Know Every Age Group Is Buying These Cool £45 Marks Spencer Jeans
They have universal appeal.
By Natalie Munro
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H&M Called It: The 5 Timeless, Expensive-Looking Trends That Will Define Winter
Cold-weather dressing just got chicer.
By Florrie Alexander
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Slow Fashion Is a Big Priority for Me—20 Independent Brands I Always Recommend
Shop small this season.
By Avalon Afriyie
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It's Time to Layer Up! This £55 Knit Is the Key to Getting Cold-Weather Ready
Warm? Check. Chic? Check.
By Natalie Munro
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I'm a Stylist—This Is My Secret to Making High-Street Clothes Look Expensive
The proof is in the fabric.
By Maxine Eggenberger
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I Just Tried On H&M's Autumn Collection—These 4 Pieces Have Joined My Forever Wardrobe
Expensive-looking buys incoming.
By Florrie Alexander
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I Just Tried On Zara's Autumn Collection—These 4 Pieces Will Earn Me So Many Compliments
Forever buys ahead.
By Florrie Alexander
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I Just Tried On 7 Rich-Looking Jackets—and They All Come From Mango
Autumn outerwear sorted.
By Florrie Alexander
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2024 Is the Year of Flat Shoes, and This Affordable Pair Stopped Me in My Tracks
Great with jeans, dresses, skirts…
By Florrie Alexander
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I Love Zara, But These 6 Other Brands Are Just as Good Right Now
Sometimes, you need something different.
By Hannah Almassi
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COS' Cinch-Waist Cardigan Looks Designer—I'm Now Obsessed With Owning It
The high-street hero does it again.
By Florrie Alexander
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I'm Searching for Chic, Expensive-Looking Autumn Buys—These Zara Finds Are It
It's set to be an elegant season.
By Florrie Alexander
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From Rich Burgundy to Soft Chalk—6 Autumn 2024 Colour Trends Taking Over the High Street
New-season shades ahead.
By Florrie Alexander
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27 Under-£100 Autumn Buys That Look Incredibly Expensive
My affordable wish list.
By Emily Dawes
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H&M Knows That These 6 Elegant Trends Will Define Autumn 2024
The high street does it again.
By Florrie Alexander
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From Classy to Cool—5 Shoe Trends Zara Is Backing This Autumn
Fresh footwear inspiration ahead.
By Florrie Alexander
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Trust Me: These Under-£75 Autumn Buys Could Easily Pass as Designer
Now that's impressive.
By Bébhinn Campbell
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Second Chances Are Rare, But This Affordable It Bag Has Just Had a Restock
Plus a brand new colourway.
By Florrie Alexander
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Zara's in Autumn Mode and So Am I—11 Pieces That'll Be Impossible to Find Come September
You won't want to pause on these.
By Maxine Eggenberger
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I Tried On So Many Linen Trousers—These Pairs From H&M, Arket and COS Stood Out
Plus, runners up from M&S and Zara.
By Florrie Alexander
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No Doubt About It—These Are the 7 Best Buys at H&M Right Now
A top-tier edit.
By Maxine Eggenberger
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I Searched for Anti-Trend Autumn Buys—COS, M&S and Arket Delivered
Editor-approved picks.
By Florrie Alexander
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I Check Zara Daily—7 New-Yet-Classic Buys That Defy the Trends
I'm smitten.
By Maxine Eggenberger
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I'm Searching For the Ultimate Elegant Skirt—These 3 H&M Styles Are Serious Contenders
Plus, how I'd style them.
By Florrie Alexander