High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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My 2026 Wardrobe Needs an Elegant Update—9 Zara and H&M Buys That Hit the Mark
All on the high street.
By Florrie Alexander
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It's Not Even Spring, But Zara's Already Nailed the 5 Trending Jackets of the Season
No need to wait.
By Brittany Davy
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It’s Already Spring at Zara—5 Shoe Trends That Make Every Outfit Look More Polished in 2026
Luxury look, high-street price.
By Brittany Davy
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking Pieces
Transcending generations.
By Poppy Nash
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I've Tried On So Many COS Trousers—From Wide-Leg to Barrel, These Are the Very Best
Courtesy of a trouser-obsessed editor.
By Florrie Alexander
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These 12 Affordable Foundations Are Just as Good as Their Expensive Counterparts
All under £20.
By Erin Jahns
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If a Sophisticated French Woman Stepped Into COS, These Are the 9 Items She’d Pick Up
A ready-made capsule wardrobe.
By Florrie Alexander
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Trust Me: These 19 Zara, COS and Reformation Buys Are the Chicest on the High Street Right Now
An instant shot of sophistication.
By Florrie Alexander
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I Scoured Zara for the Chicest, Most Expensive-Looking Buys—These 9 Made the Cut
Blink, and you'll miss them.
By Florrie Alexander
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I'm Building a Designer-Looking Work Capsule on a Budget—9 Zara, H&M and COS Pieces on My List
Corpcore at its finest.
By Brittany Davy
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I'm 5'2"—Zara Jeans Are by Far My Favourite on the High Street
Approved by a denim obsessive.
By Marina Avraam
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9 Elegant Basics From Zara, COS and Mango That Will Make You Look Expensive in 2026
You'll soon see why.
By Humaa Hussain
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I'm Building an Expensive-Looking Capsule on a Budget—These High-Street Pieces Have Made It Easy
Designer look, high-street price.
By Brittany Davy
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No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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This Elegant High-Street Cardigan Sold Out Repeatedly Last Year—Now It’s Back in an Even Chicer Shade
I expect this will also move fast.
By Florrie Alexander
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Mango Jeans Are My Best-Kept Secret—5 Expensive-Looking Styles Worth Shopping
Trust me: I've tried them.
By Florrie Alexander
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I'm Only Buying Elegant Pieces in 2026—17 H&M Buys That Are Already on My Wish List
Ready for the chicest year yet.
By Florrie Alexander
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Zara's End-of-Year Sale is Here—11 Elegant Finds That Will Be Gone Before 2026
New-year staples ahead!
By Brittany Davy
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The COS Winter Sale Has Officially Arrived—19 Buys That Will Make My 2026 Wardrobe So Chic
Elegant finds only.
By Florrie Alexander
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I Just Got Back From Rome, and Now I Want to Add These 35 Zara Items to My Wardrobe
Siri, how do you say elegant in Italian?
By Caitlin Burnett
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The Results Are In: These Are the 25 Best-Selling Fashion Buys of 2025
From high street to high end.
By Florrie Alexander
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Zara’s Reversible Jacket Sold Out Instantly—But This New Faux-Fur Version Is Even Chicer
It won't be here by New Year's.
By Florrie Alexander
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Is Zara Doing a Boxing Day Sale? Here's What We Know So Far (and What We'll Be Buying)
Run, don't walk.
By Maxine Eggenberger
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If I Rebuilt My Capsule Wardrobe on a Budget, I'd Start With These 13 Smart Buys
Buy now, wear forever.
By Florrie Alexander
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I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2026
It's time to focus.
By Hannah Almassi
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My Friends Always Compliment Me When I Wear This Elegant Zara Blazer—It Won't Be in Stock for Long
Everyone will think it's a designer buy.
By Florrie Alexander
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I'm Building a Chic, Timeless 2026 Wardrobe—These COS, H&M and Mango Buys Have Made It Easy
It's going to be a very chic new year.
By Florrie Alexander
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I'm Convinced That H&M Makes the Chicest Winter Basics—These 19 Pieces Prove It
Warm and elegant.
By Florrie Alexander
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I Have Designer Taste on a High-Street Budget—11 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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22 Affordable Moisturisers That Feel So Expensive on the Skin
Purse-friendly yet luxurious.
By Grace Day