Apparently, This Is Like the Zara of France

The problem with shopping on the high street is that things can be very easily identifiable. That being said, if you want to minimise the risk of wearing the same thing as your friends, it pays to look beyond the usual suspects. We are always looking for new high-street destinations to add to our browsing list—from Scandi-born Gina Tricot to Singapore's accessory brand Charles and Keith—and we have just made a new discovery: Modetrotter. This brand is considered to be the Zara of France, and this week, it launched its UK site.
The current collection consists of relaxed, elegant shirting; throw-on dresses; and Instagram-worthy jumpsuits. However, its summer pieces are a lot more colourful than you'd expect from French designs—proving that the "navy, black and red" stereotype is a myth. You'll find zesty oranges, seafoam greens and rich purples. Keep scrolling for our edit of the best pieces from Modetrotter.
Related: 7 Under-the-Radar French Brands That Only Parisians Know
Next up, see the French fashion influencers you might not have heard of yet.
Opening Image: Style du Monde

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as aBest Knockoff Luxury Clothing girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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