Humble Brag: Zara Let Us See Its New Collection Before Anyone Else

Not to brag or anything, but Zara gave us an exclusive look at its 2019 Summer Studio collection imagery, and we're kind of freaking out. To clarify (and also continue to brag), by exclusive, we mean no one else has seen the photos yet except for you and me and, well, Zara. This week, the retailer held press appointments for editors and influencers to preview the collection in person, and let me tell you, photos don't quite do it justice. However, I will admit that the exclusive campaign imagery you're about to see comes pretty close.
Zara's Studio collections are standalone collections that debut globally twice a year. This summer's collection, launching on site March 22, was inspired by the desert, incorporating organic textures, handcrafted details, and earthy color palettes. "It tells the story of a spirited, elegant traveler, mixing her modern European style with pieces found in the souk," the brand told us. Everything from breezy kaftans to effortless dresses can be found among this curation of products, and if that isn't a summer mood, I don't know what is.
Ahead, take a first look at Zara's Summer 2019 Studio collection images, photographed by Steven Meisel with creative direction by Baron Baron, available to shop on March 22.
Related: We Just Tried on All the Dresses In Zara, and These Are the Ones We Loved
Next up,Your Complete Shopping List From Zara and Its 6 Sister Brands

Lauren Eggertsen is currently the editorial director ofBest Knockoff Luxury Clothing and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New YorkBest Knockoff Luxury Clothing offices but currently calls L.A. home. Here, she leads and managesBest Knockoff Luxury Clothing 's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Zara Just Confirmed It—3 Colour Trends That Will Make Every Autumn Outfit Look More Expensive
Deep, earthy tones only.
-
I’m a Sleek Minimalist—These 27 Zara and H&M Pieces Fit Into My Forever Wardrobe
A minimalist's dream.
-
I Scoured the High Street—23 New Zara, Reformation and Massimo Dutti Buys You Need to See
Elevated buys only.
-
Zara's New Loafers Will Sell Out Well Before Autumn—3 Ways I'm Wearing Them Now
So timeless, so versatile.
-
Zara Just Quietly Dropped Every Key Autumn Trend—These 6 Key Pieces Won’t Hang Around for Long
Bring on the layers.
-
We Went Live Shopping At Zara—These Are the 29 Styles We Loved the Most
Anti-trend standouts ahead.
-
Expensive-Looking and Non-See-Through—We've Found 9 White Tank Tops Worth a Place in Your Wardrobe
Your new staple piece awaits.
-
Wearing This Trend Is the Ultimate Sign of Good Taste—Now It's All Over Zara
Elevated buys ahead.