This Is the First New Gucci It Bag of 2026, and Trust Me: It's About to Be Everywhere
Shop the cool logo bowling bag before it sells out.
Florrie Alexander
It's official: The new Gucci It bag is here, and top models of the '90s and today are the first to solidify it. The bag I'm referring to is Gucci's Borsetto Bag, a softly structured take on the bowling bag, which continues to be a top handbag trend. The elegantly sporty bag from the brand's S/S 2026 collection comes in two sizes in black leather, dark brown suede, and Gucci's iconic GG canvas. It features long top-handle straps, a detachable shoulder strap, and Gucci's signature horsebit hardware and grosgrain web stripes. The Borsetto has a cool vintage quality to it that pretty much solidifies it as an instant classic.
So, who's wearing it? In the past week alone, Vittoria Ceretti carried it to the Olympics opening ceremony, Alex Consani was spotted with it on her shoulder in NYC, and Kate Moss paired it with jeans in Los Angeles. These incredibly chic models have all proven to have impeccable taste, so if you're feeling influenced to invest in the Gucci Borsetto Bag, it's understandable.
Stay tuned to see which celebrities carry it next, and in the meantime, scroll on to add one to your collection if owning Wholesale Replica Bag It bags that are worthy of an investment is your goal.
On Vittoria Ceretti: Ferragamo Shearling Coat with Wool Inlay (£10,694); Gucci Borsetto Large Boston Bag (£2560)
On Alex Consani: Gucci Borsetto Large Boston Bag (£2560)
On Kate Moss: Gucci Borsetto Large Boston Bag (£2560)
Shop the Gucci Borsetto Bag
Lean into the Gucci heritage with iconic motifs from the web to the horsebit.
The Borsetoo brings together the Italian words for bag and Horsebit to create its unique name.
A spacious tote to depend upon year after year.
Carry over the shoulder, in hand or use the detachable strap for crossbody wear.
The leather tag declaring 'Made in Italy by Gucci' calls back to the heritage brand font.
This looks like a treasured vintage find.
Shop More Gucci It Bags
Another bag filled with archival motifs.
The Gucci Jackie remains one of my most wanted bags of all time.
Subtle, timeless and incredibly chic.
A slouchy tote to depend on every single day.
For those who travel light, the small shoulder bag should be on your radar.
