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    • I Combed Through Hundreds of Summer Arrivals at COS—These 32 Were the Chicest

      Simple but certainly not boring.

      By Harriet Davey

    • Other Stories, COS and Arket Just Launched Incredible Sales—These Are My Picks

      So many classics.

      By Emily Dawes

    • 27 New-In Buys From Zara, COS and ARKET That Are Cosy, Chic and Classy

      They don’t disappoint.

      By Natalie Munro

    • 7 Items Our Editors Would Never Buy From H&M

      Yes, really.

      By Maxine Eggenberger

    • 21 Expensive-Looking Pieces From the New-In Sections at Mango, COS and Zara

      Lovely things await.

      By Remy Farrell

    • I Have Designer Taste on a High-Street Budget—11 New-Season COS Buys That Have Caught My Eye

      Talk about nailing the brief.

      By Avalon Afriyie

    • Trust Me: These Under-£75 Autumn Buys Could Easily Pass as Designer

      Now that's impressive.

      By Bébhinn Campbell

    • 33 New-In Pieces From Zara, COS Arket That I Can't Believe Are High Street

      I've hit the jackpot.

      By Remy Farrell

    • 5 Under-£100 New-Season Buys That Make Up My Winter Capsule Wardrobe

      Soon-to-be staples.

      By Remy Farrell

    • My Specialist Subject Is Classic Style—These Are the Affordable Anti-Trend Items on My Wish List

      Staples to rely on.

      By Florrie Alexander

    • I Asked My Colleagues What I Should Buy With £150—Here's What They Suggested

      I'm into their picks.

      By Maxine Eggenberger

    • H&M discount codes - Exclusive 15% OFF for October 2025

      Spend less on trending clothing, homeware, and beauty with our validated H&M discount codes.

      By Shona Moreland

    • I Wear Blazers on Repeat in Spring, and Arket Has Some of the Best Around

      Now, which to pick…

      By Florrie Alexander

    • H&M Does This Classy Spring Staple Better Than Anywhere Else on the High Street

      Fifteen that will sell out quickly.

      By Natalie Munro

    • TheBest Knockoff Luxury Clothing Spring 100: Every Single Item We Simply Adore This Season

      The fashion, beauty and homeware buys on our wish lists.

      By Emily Dawes

    • It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far

      Early indicators.

      By Emily Dawes

    • I Just Bought All My 2025 Capsule Wardrobe Staples in COS's Amazing New Sale

      Smart buys, this way.

      By Emily Dawes

    • 21 Expensive-Looking Knitwear Buys From Other Stories, Arket and COS

      It's time to get cosy.

      By Emily Dawes

    • I'm a Stylist With Classic Taste—This Is Everything on My Carefully Curated Wish List This Month

      From chic bags to elegant footwear.

      By Marianne Smyth

    • 8 Elegant Trends H&M Is Backing in a Big Way for 2024

      A chic, affordable capsule awaits...

      By Maxine Eggenberger

    • I Know a Good Thing When I See It—These Under-£15 H&M Beauty Products Are Shockingly Underrated

      Beauty snobs, be humbled.

      By Grace Lindsay

    • The Timeless Staples We've Bookmarked for the COS Black Friday Sale

      Smart buys.

      By Florrie Alexander

    • 7 Designer-Passing H&M Pieces London Fashion People Can't Stop Wearing

      Here's what I've spotted.

      By Harriet Davey

    • 21 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant

      You're welcome.

      By Remy Farrell

    • I've Just Assembled the Perfect Scandi Capsule Wardrobe With 9 Easy Pieces

      Scandi style staples.

      By Jess Kelham-Hohler

    • We're Picky Fashion Editors—These Are the Only Pieces That Made It Onto Our 2025 Wish Lists

      The chicest line-up.

      By Florrie Alexander

    • The Autumn 2025 Starter Pack: A Shopping Editor's Guide to the New Season

      Essentials only.

      By Marina Avraam

    • From High-End to the High Street, These Are the Best-Selling Items of 2024 So Far

      Recommended by you.

      By Florrie Alexander

    • I Just Found My Entire Summer Capsule at This One High Street Store

      Premium-looking pieces ahead.

      By Florrie Alexander

    • No Doubt About It—These Are the 7 Best Buys at H&M Right Now

      A top-tier edit.

      By Maxine Eggenberger

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