25 Reasons Why H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear
Ask any fashion editor and they'll probably share that their secret to buying expensive-looking knitwear for winter is H&M. From oversized cardigans and turtlenecks to cashmere sets and rib-knit dresses, the Swedish retailer never misses when it comes to cosy, soft things that bring us comfort during the chilly season.
With the sudden dip in temperatures, sweater weather has officially arrived. Knowing that, H&M did us a solid by dropping a crop of comfy sweaters, dresses, and sets, with plenty of covetable options for us to choose from. Shop the ones that I'm most excited about, and don't worry, I won't judge you for snagging more than one.
25 New H&M Knits That You Need to See Immediately:
SHOP H&M KNITWEAR:
This piece was published at an earlier date and has since been updated
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joinedBest Knockoff Luxury Clothing in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
The Easy Outfit I Wear to Look Like I Have a Yacht-Sized Bank Balance—It Works Every Time
Bright, white and luxe.
-
My New H&M Dress Earns Me So Many Compliments—No One Can Believe It's Only £28
I'm wearing it on repeat.
-
I Gasped When I Saw H&M's New Collection—4 Elegant Outfits That Could Pass For Designer
A ready-made capsule wardrobe.
-
It's Already Autumn at H&M—Chic, Organised People Will Snap Up These 9 Buys Before August
I'm in autumn-mode already.
-
I've Mastered Hamptons Style—7 Outfit Formulas I Rely On Every Summer
Coastal chic at its finest. No flight necessary.
-
H&M's New Summer Edit Is Chic at Every Turn—17 Pieces I Predict Will Disappear by the Weekend
Made in collaboration with my favourite style muse.
-
8 Classic Outfits to Try This Summer If You're a French Girl at Heart (Like Me)
Chic.
-
Summer Is Here! 4 Fun and Incredibly Chic Colour Combinations I've Spotted Fashion People Wearing
Perfect pairings.