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I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
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I Just Built an Expensive-Looking Capsule Wardrobe at Zara, H&M and COS—I've Outdone Myself
So elegant, if I do say so myself.
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15 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
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Mark My Words—H&M's Argyle Jumper Will Be Autumn's Next Viral Hit
And it's It-girl approved.
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H&M Is Already in Autumn Mode and so Am I—These 6 Pieces Won't Wait Around
I bet they'll be sold out soon.
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I Tried on Over 50 Pairs of Jeans for Autumn—These 7 Are Officially Worth the Hype
The ultimate denim download.
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I Scoured Zara, Mango and H&M's New-In Sections—These 25 Items Look Triple Their Price
You should make room in your wardrobe.
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I Can’t Believe These Chic Suede Jackets Are From the High Street—9 Expensive-Looking Styles Already Selling Out
100% leather, 100% chic.
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5 Incredibly Chic Jacket Trends H&M Is Doing Better Than Anyone Else This Autumn
Five of the best.
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These Chic Boot Trends Have H&M’s Stamp of Approval—6 Styles That Will Sell Out First
From sleek suede to knee-high.
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I Told My Friend About H&M's Designer-Looking Boots, and She Bought Them Immediately—Now I Need Everyone Else to Know
Too good to miss.
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Trust Me—These 5 H&M Items Will Make Any Autumn Wardrobe Feel Even Chicer
Knits, denim, jackets and more!
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H&M Just Quietly Dropped Every Major Knitwear Trend—I Predict These 5 Pieces Will Sell Out First
Cosy meets chic.
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This Designer-Looking H&M Trench Coat Is the Smartest Purchase You Can Make for Autumn
Another H&M winner.
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6 Expensive-Looking Jacket Trends H&M Is Doing Better Than Anyone Else This Autumn
Jacket season is here.
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15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
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H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025
The expensive-looking palette you'll want to wear.
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H&M's Most Expensive-Looking Collection to Date Just Dropped—7 Pieces That Will Sell Out by the Weekend
I love it all!
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Trust Me: H&M's New-Season Boots Are So Chic, They Could Easily Pass As Designer
They're coming in thick and fast.
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I Waited a Year for H&M's £55 Designer-Passing Boots to be Restocked—Now They're Back
Three ways I'm wearing them now.
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I’m a Sleek Minimalist—These 27 Zara and H&M Pieces Fit Into My Forever Wardrobe
A minimalist's dream.
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I Looked Through Thousands of H&M Dresses—These Are the Best Styles for 2025
You're so welcome.
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Expensive-Looking and Non-See-Through—We've Found 9 White Tank Tops Worth a Place in Your Wardrobe
Your new staple piece awaits.
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18 Zara, H&M and Mango Items That Are Classic, Chic and Premium-Looking
True wardrobe heroes.
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My New H&M Dress Earns Me So Many Compliments—No One Can Believe It's Only £28
I'm wearing it on repeat.
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I Gasped When I Saw H&M's New Collection—4 Elegant Outfits That Could Pass For Designer
A ready-made capsule wardrobe.
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It's Already Autumn at H&M—Chic, Organised People Will Snap Up These 9 Buys Before August
I'm in autumn-mode already.
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H&M's New Summer Edit Is Chic at Every Turn—17 Pieces I Predict Will Disappear by the Weekend
Made in collaboration with my favourite style muse.
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I've Got Expensive Taste, But This £7 Tank Top Is My Most-Worn Wardrobe Staple
It has so many five-star reviews.
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I'm a Perfume Snob, But I Can't Deny These H&M Perfumes Smell Expensive
They compare to my luxury favourites.
