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I Spent All Afternoon Trying H&M's Chicest Knitwear—These 9 Pieces Look Deceptively Expensive
I'm in jumper heaven.
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
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I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
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I Just Built an Expensive-Looking Capsule Wardrobe at Zara, H&M and COS—I've Outdone Myself
So elegant, if I do say so myself.
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
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15 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
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Mark My Words—H&M's Argyle Jumper Will Be Autumn's Next Viral Hit
And it's It-girl approved.
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H&M Is Already in Autumn Mode and so Am I—These 6 Pieces Won't Wait Around
I bet they'll be sold out soon.
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I Tried on Over 50 Pairs of Jeans for Autumn—These 7 Are Officially Worth the Hype
The ultimate denim download.
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Autumn
Well done—I want it all.
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I Scoured Zara, Mango and H&M's New-In Sections—These 25 Items Look Triple Their Price
You should make room in your wardrobe.
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I Can’t Believe These Chic Suede Jackets Are From the High Street—9 Expensive-Looking Styles Already Selling Out
100% leather, 100% chic.
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5 Incredibly Chic Jacket Trends H&M Is Doing Better Than Anyone Else This Autumn
Five of the best.
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These Chic Boot Trends Have H&M’s Stamp of Approval—6 Styles That Will Sell Out First
From sleek suede to knee-high.
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I Told My Friend About H&M's Designer-Looking Boots, and She Bought Them Immediately—Now I Need Everyone Else to Know
Too good to miss.
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Trust Me—These 5 H&M Items Will Make Any Autumn Wardrobe Feel Even Chicer
Knits, denim, jackets and more!
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21 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
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H&M Just Quietly Dropped Every Major Knitwear Trend—I Predict These 5 Pieces Will Sell Out First
Cosy meets chic.
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This Designer-Looking H&M Trench Coat Is the Smartest Purchase You Can Make for Autumn
Another H&M winner.
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No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
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6 Expensive-Looking Jacket Trends H&M Is Doing Better Than Anyone Else This Autumn
Jacket season is here.
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15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
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H&M Just Quietly Dropped the Most Expensive-Looking Autumn Staples
Insider tips.
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
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H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025
The expensive-looking palette you'll want to wear.
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H&M's Most Expensive-Looking Collection to Date Just Dropped—7 Pieces That Will Sell Out by the Weekend
I love it all!
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Trust Me: H&M's New-Season Boots Are So Chic, They Could Easily Pass As Designer
They're coming in thick and fast.
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I Waited a Year for H&M's £55 Designer-Passing Boots to be Restocked—Now They're Back
Three ways I'm wearing them now.
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I’m a Sleek Minimalist—These 27 Zara and H&M Pieces Fit Into My Forever Wardrobe
A minimalist's dream.
