Stop Everything! Beauty Advent Calendars Are About to Launch, and They're Even Better Than Last Year
Waitlists are already starting to open for the best beauty advent calendars of 2025, so here's everything we know so far.

- Shop the Best Beauty Advent Calendars of 2025
- See the Best Beauty Advent Calendars of 2024
- Which Brands Have Beauty Advent Calendars for 2025?
- When Do Beauty Advent Calendars Go On Sale in 2025?
- What's Inside a Beauty Advent Calendar?
- Are Beauty Advent Calendars Worth It?
- How We Chose the Best Beauty Advent Calendars

Eleanor Vousden
We know it's only August, but beauty advent calendar season has started early this year, and 2025's offering is already something special indeed, with some of the best skincare brands, makeup brands and perfumes on offer. As we're sure you're well aware, in the world of beauty, we're always looking ahead, so we're already excited for the ultimate countdown—the Christmas advent. We're patiently waiting to see Christmas adverts on the TV and lights going up along high streets across the UK. Yes, the big day is still a little ways away, but we think you'll forgive us for getting ahead of ourselves once we reveal the subject at hand. Beauty advent calendars have grown in popularity over the last few years, and for many brands and retailers, including Liberty, Harrods and Cult Beauty, the beauty advent calendar has become one of their most in-demand launches.
In fact, beauty advent calendars have proven so popular over the past few years that you've got to be quick if you want to get your first choice. Our inboxes started to fill up back in July with imagery and press releases from some of our favourite brands, each message pertaining to their beauty advent calendars. Considering autumn is about the time people actually start thinking about Christmas, we decided to make it easier for you to find the best beauty advent calendars by listing them all in one place.
We've laid everything out from prices to products, so keep scrolling to discover and shop (providing you're quick enough) the best beauty advent calendars this year has to offer...
Shop the Best Beauty Advent Calendars of 2025
- Most iconic: Liberty Beauty Advent Calendar 2025
- Most likely to sell out: Cult Beauty Advent Calendar 2025
- Most luxurious: Harrods Beauty Advent Calendar
1. Liberty Beauty Advent Calendar 2025
Release date: 3rd September (waitlist open now)
Price: £275
Worth: £1,245
Product count: 30 (20 full size)
Best for: Luxury lovers
Liberty's advent calendar is almost here—and it's a thing of beauty. Worth a whopping £1,245, it comes with 20 full-sized products and 10 miniatures, and the brand has even hidden 15 golden tickets worth £1000 to spend at the iconic store. As per usual, this calendar is for the luxury lovers, with brands such as Ex Nihilo, Jones Road, Lisa Eldridge and Augustinus Bader. The waitlist is now open, so we recommend signing up ASAP.
2. Cult Beauty Advent Calendar 2025
Release date: TBC (waitlist open now)
Price: £240
Worth: Over £1,100
Product count: 20 full-sized products
Best for: Brand enthusiasts
Cult Beauty has also opened its waitlist for the popular advent calendar, and if you like to shop a range of brands, then I suspect this will be the calendar for you. With 20 full-sized products, three golden tickets worth £1000 and 16 of the year's hottest launches, our interest is definitely piqued.
3. The Harrods Beauty Advent Calendar 2025
Release date: Pre-order now
Price: £250
Product count: 32
Best for: A chic Christmas countdown
Harrods is releasing not one, not two, but three advent calendars this year, and this is easily one of the chicest ones we have seen. It includes everything such as skincare, makeup and fragrance from brands such as La Prairie, Hourglass and 111SKIN. Told you it was good.
4. The Harrods 12 Days of Hair Body Advent Calendar 2025
Release date: Pre-order now
Price: £99
Product count: 18
Best for: Hair and body care fanatics
For just £99, Harrods is also offering 12 days of hair and body care delights. There are some seriously cool brands in here, including new names such as Joonbyrd, alongside classics such as Ouai and Sol de Janeiro.
If you love fragrances, Harrods also releases an incredible fragrance advent calendar every year with scents from Creed, Jo Malone London, Parfums de Marly and more, so keep an eye out for updates on the launch.
See the Best Beauty Advent Calendars of 2024
While we patiently wait for more beauty advent calendar waitlists to open, check out our roundup of the best calendars from 2024.
Beauty Pie Beauty Advent Calendar 2024
Price shown is members' price.
Price: £175
Worth: £645
Best for: Full-sized products
This was Beauty Pie's take on an advent calendar for 2024, and it was such good value for money. Housed inside this chic silver pouch were 14 full-sized items, a Beauty Pie cotton spa headband and a 7-day supplement set of the popular Chollagen™. It featured everything from skincare, bodycare, makeup and even a luxury candle.
Product highlights: Wrap Star™ Tubing Mascara in Classic Brown, Super Healthy Skin™ Deluxe Body Moisture Crème, Japanfusion™ Pure Transforming Cleanser
MAC Beauty Advent Calendar 2024
Price: £180
Worth: £445
Product count: 24
Best for: Makeup lovers
Worth £445, the MAC advent calendar was a great money saver. Each day offered another MAC favourite (with 18 full-sized products), including the cult MACStack Mascara, Hyper Real Serumizer and many more.
Product highlights: Mini Lip Pencil in Spice and Whirl, Hyper Real Serumizer™ Skin Balancing Hydration Serum, Fix+ Original
Neal's Yard Remedies Beauty Advent Calendar 2024
Price: £150
Product count: 24
Best for: Relaxing self-care
Neal's Yard Remedies released its first 24-day advent calendar full of relaxing products for you to pamper yourself on the run-up to Christmas. It featured some of the brand's most popular products and came in a beautiful keepsake box.
Product highlights: Frankincense Intense™ Triple Action Cleansing Melt, Goodnight Pillow Mist, Calming Temple Salve
Lush Beauty Advent Calendar 2024
Price: £190
Product count: 25
Best for: Fun beauty discoveries
If you're looking to have some fun on the countdown to Christmas, you can't go wrong with a Lush advent calendar. Last year's offering was filled with goodies from penguin-shaped bath bombs, candy cane bubble bars and the famous Snow Fairy scent.
Product highlights: Snow Fairy shower gel, Li'l Lush Pud bath bomb, Merry Kissmas lip scrub
Cowshed Beauty Advent Calendar 2024
Price: £250
Worth: £483
Product count: 24
Best for: Relaxing on the run-up to Christmas
Cowshed products are the kind of products that make your home feel like its very own spa. Not only was this calendar full of indulgent body and skincare goodies to help you relax, but it came housed in a chic hamper that can be used again and again.
Product highlights: Relax Bath Shower Gel, Sleep Pillow Mist, Cowshed Sleep Eye Mask
Sisley Beauty Advent Calendar 2024
Price: £640
Product count: 25
Best for: Luxury French beauty lovers
This beautiful advent calendar contained some of the most luxurious Sisley products, and is perfect for anyone who likes to splurge on their beauty bits. It featured some of the brand's most impressive formulas from Supremÿa skincare to the Regenerating Hair Care Mask.
Product highlights: Regenerating Hair Care Mask, Supremÿa At Night The Supreme Anti-Aging Skin Care Lotion, Black Rose Precious Face Oil
L'Occitane Beauty Advent Calendar 2024
Price: £68
Worth: £130
Product count: 24
Best for: French beauty lovers
L'Occitane had three advent calendars to choose from last year. The classic, reusable and luxury options all offered a wide selection of the French brand's most-loved products.
Product highlights: Almond Shower Oil, Almond Milk Concentrate, Shea Butter Hand Cream
Next Beauty Advent Calendar 2024
Price: £170
Worth: Over £768
Product count: 26
Best for: A mix of brands and great savings
With an impressive and ever-expanding makeup, skincare and haircare offering, Next's beauty calendar is easily one of the British high street's most-anticipated gifts. Last year's calendar contained so many good brands, and Next even teamed up with Elemis to give you the chance to win £289 worth of goodies hidden within ten calendars.
Product highlights: Bobbi Brown Long-Wear Cream Shadow Stick in Bark, By Terry Baume de Rose Liquid Lip Balm, Eve Lom Cleanser
Rituals Advent Calendar 2024
Price: £115
Worth: £196
Product count: 25
Best for: Bodycare lovers
The Rituals Advent Calendar was an absolute showstopper and even came with LED lights to have on display. Inside, there were so many of the brand's beautiful fragrances and lots of bodycare delights.
Product highlights: The Ritual of Karma Shimmering Body Oil, The Ritual of Hammam Body Lotion Mousse, Suede Vanilla Home Perfume
Jo Loves Advent Calendar 2024
Price: £375
Product count: 25
Best for: Fragrance fans
Inspired by Jo Malone CBE's family ski trip to the mountains of Whistler, this cute calendar was full of festive fragrances, iconic Jo Loves scents and exciting new and exclusive launches from the brand. What's even more impressive is that the calendar contained seven full-size products worth over £750, and behind door 25 was a special ski pass to give you £118 off your next purchase.
Product highlights: Salted Caramel A Candle, Black Cashmeran Tonka A Fragrance Paintbrush, Jo By Jo Loves A Body Lotion
Elemis Advent Calendar 2024
Price: £199
Worth: £537
Product count: 25
Best for: Skincare experts
The Elemis advent calendar is a favourite amongst beauty editors thanks to the brand's effective skincare offerings, and you'll be sure to find many cult products behind the 25 doors.
Product highlights: Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream, Superfood Facial Oil
Dior Advent Calendar 2024
Price: £570
Product count: 24
Best for: Luxury lovers
This advent calendar needs no introduction. This would easily be the most magical gift for any luxury beauty lover, with 24 mini Dior beauty surprises, including a mix of the brand's beloved fragrances, candles, skincare and makeup. The calendar itself was designed to recreate the facade of the historic boutique at 30 Avenue Montaigne, and can even be reused as a storage case.
Product highlights: Miss Dior Eau de Parfum, Dior Addict Lip Glow, Dior Capture Totale Le Sérum.
Jo Malone Advent Calendar 2024
Price: £360
Product count: 25
Best for: Iconic fragrances
Jo Malone's beauty advent calendar is one of the most coveted, and 2024's take definitely didn't disappoint. Not only was it beautiful to look at, but it contained 25 goodies in both classic and seasonal scents.
Product highlights: Peony Blush Suede Mini Candle, English Pear Freesia Cologne, Wood Sage Sea Salt Body Crème
ESPA Wellbeing Advent Calendar 2024
Price: £175
Worth: £488
Product count: 25
Best for: A little TLC
If you need a pamper this festive season, then ESPA has you covered. Last year's Wellbeing Advent Calendar housed 25 goodies designed to help you relax and recharge, such as energising bath oils, cosy candles and rejuvenating skincare.
Product highlights: Positivity Pulse Point Oil, Tri-Active™ Regenerating Bio-Retinol Sleeping Serum, Winter Spice Votive Candle
Acqua di Parma Beauty Advent Calendar 2024
Price: £460
Product count: 25
Best for: Luxurious scents
Acqua di Parma is my go-to brand for luxurious scents, especially around this time of year. Last year's calendar featured 25 treats from the brand, including fragrances, candles and body products, so you can layer your scents for the ultimate statement.
Lumene Beauty Advent Calendar 2024
Price: £95
Best for: Glowing skin
If you're yet to try Lumene's impressive skincare offerings, I highly recommend giving the brand's advent calendar a go. There are so many effective formulas to help you achieve a glowing complexion, and this calendar contains lots of minis so that you can try them for yourself before investing in a full-size product.
Product highlights: Nordic-C [Valo] Glow Boost Essence, Nordic Hydra [Lähde] Oat Milk Oil Cleanser, Nordic Ageless [Ajaton] Radiant Youth Night Cream
Diptyque Beauty Advent Calendar 2024
Price: £390
Product count: 25
Best for: The homebody
How stunning was last year's advent calendar from Diptyque? This is the perfect gift for anyone who wants their home to smell super expensive, as it contains some of the most iconic candles from the brand, alongside fragrances, hand washes, body lotions and a beautiful Diptyque Christmas decoration.
Product highlights: Baies candle, Orphéon refillable solid perfume, Do Son scented soap, L’Eau Papier cleansing hand and body gel
Charlotte Tilbury Beauty Advent Calendar 2024
Price: £170
Worth: £243
Product count: 12
Best for: Budding makeup artists
Charlotte Tilbury's advent calendar always contains so many of the brand's iconic products. We do not doubt that this year's calendar will sell out quickly, so keep checking back here for updates.
Product highlights: Charlotte's Magic Cream, Pillow Talk Lipstick, Airbrush Setting Spray, Beauty Light Wand Pinkgasm
Harvey Nichols Beauty Advent Calendar 2024
Price: £250
Worth: Over £1,000
Best for: A mix of iconic brands
This beauty advent calendar was not to be missed. Not only was it worth over £1,000, but it contained 18 full-sized products and brands such as Charlotte Tilbury, Fenty Beauty, Maison Francis Kurkdjian, Le Labo, La Prairie, Sisley Paris and more.
Product highlights: Augustinus Bader The Rich Cream, Escentric Molecules Escentric O1, La Prairie Skin Caviar Luxe Cream
Space NK Beauty Advent Calendar 2024
Price: £250
Worth: Over £1,200
Product count: 35
Best for: Those who know the best brands
How beautiful was last year's advent calendar from Space NK? The retailer has some of the best beauty brands, and this one was packed with them, including Summer Fridays, Supergoop!, Hourglass, Olaplex, Augustinus Bader, Tatcha and more. You even got a full-sized perfume on day 24, worth £155.
Product highlights: K18 Hair Leave-in Molecular Repair Hair Mask, Summer Fridays Lip Butter Balm Brown Sugar, Paula's Choice 2% BHA Liquid Exfoliant
Fortnum Mason Beauty Advent Calendar 2024
Price: £265
Worth: Over £1,080
Product count: 27
Best for: Luxury lovers
With 23 full-sized products and brands such as Sol de Janeiro, Bamford, Creed and Aromatherapy Associates, you don't want to miss out on Fortnum Mason's beauty advent calendars.
Product highlights: Sol de Janeiro Bum Bum Cream, Bamford Pillow Mist, Creed Aventus For Her
The White Company Advent Calendar 2024
Price: £195
Worth: Over £307
Product count: 25
Best for: Luxe home scents
The highly covetable White Company beauty advent calendar was back for another year in 2024, with 25 days of best-selling scents and the chicest packaging we've ever seen.
Product highlights: Full-size Winter Signature Candle, Fir Tree Mini Diffuser Reeds, Nordic Wood Mini Home Spray
Molton Brown Beauty Advent Calendar 2024
Price: £225
Product count: 24
Best for: Luxury bath and body products
Who doesn't love a bit of Molton Brown around Christmas? We are always buying the brand's luxury shower gels and body lotions for friends and family, so we also treated ourselves to the advent calendar, which featured some of the brand's most popular scents.
Product highlights: Re-charge Black Pepper Bath Shower Gel, Rose Dunes Eau de Parfum Travel Case Refill, Heavenly Gingerlily Caressing Bathing Oil
Glossybox Beauty Advent Calendar 2024
Price: £85
Worth: Over £585
Product count: 29
Best for: A wide selection of brands and products
Ok, last year's calendar from Glossybox was seriously impressive. Worth over £585, this calendar was only £85 and came with 29 products for you to try from top brands such as Medik8, Kate Somerville and Bondi Sands.
Product highlights: Medik8 Hyrda8 B5 Serum, Pixi Lip Glow, L'Occitane Shea Butter Hand Lotion
CAIA Beauty Advent Calendar 2024
Price: £235
Worth: £687
Product count: 27
Best for: Glowing skin and hair
Whenever I want a glowy makeup (or hair) look, I know I can rely on CAIA. Last year, the brand's advent calendar contained an impressive 27 full-size products, including dewy base products and hydrating hair heroes housed in a chic vanity case.
Product highlights: Silk Elixir Hair Serum, That Dewy Look Serum, The Glow Oil Body Shimmer
Dr. Barbara Sturm Beauty Advent Calendar 2024
Price: £450
Product count: 25
Best for: Glowing skin
Dr. Barbara Sturm's skincare line is one of the highest-performing we've ever tried, and boasts an incredibly impressive A-list fan base. Whilst this beauty advent calendar does have a higher price point, we think it's the perfect way to try out some of the brand's cult products, allowing you to hone in on the items you genuinely love afterwards.
Product highlights: Glow Drops, Enzyme Cleanser, The Good C Vitamin C Serum
John Lewis Beauty Advent Calendar 2024
Price: £195
Worth: £933
Product count: 32
Best for: Spoiling yourself or someone else
Consistently one of the most in-demand beauty advent calendars, John Lewis's option always lives up to our (extremely high) expectations. Worth over £900 with 32 products to choose from, trust us when we say you won't be disappointed by the brand's offerings.
Product highlights: Charlotte Tilbury Magic Cream, Sol de Janeiro Brazilian Bum Bum Cream, Parfums de Marly Delina Eau de Parfum
Lookfantastic Beauty Advent Calendar 2024
Price: £100
Worth: Over £565
Product count: 27
Best for: A varied selection
It doesn't get much better than the Lookfantastic advent calendar. If you want to enjoy a little bit of everything this Christmas, Lookfantastic always offers an amazing array of skincare, makeup and more. It's one of the more budget-friendly advent calendars available that is jam-packed with iconic beauty favourites.
Product highlights: Elemis Pro-Collagen Marine Cream, Sol De Janeiro 59 Body Mist, Estee Lauder Advanced Night Repair Serum
Sephora Favourites Beauty Advent Calendar 2024
Price: £199
Worth: £1,000
Product count: 40
Best for: Serious savings
Ok, Sephora's advent calendar was seriously impressive. Worth £1,000, you got 40 products for just £199, and 24 of those products were full-sized. It contained a range of Sephora's most popular brands across hair, body, skin, makeup and fragrance, so you can be sure that all of your beauty needs were covered.
Product highlights: Drunk Elephant D Bronzi™ Anti-Pollution Sunshine Drops, Glow Recipe Watermelon Glow Pink Juice Moisturizer, Rare Beauty Soft Pinch Tinted Lip Oil, Glossier You Eau de Parfum Rollerball
Beauty Advent Calendar FAQs
Which Brands Have Beauty Advent Calendars for 2025?
The demand for beauty advent calendars has skyrocketed in recent years, which has tempted many a brand and retailer into creating a beauty advent calendar of their own. Some of the most popular include Liberty, Harvey Nichols, LookFantastic, Marks Spencer, Charlotte Tilbury, Jo Malone London and Cult Beauty, to name but a few.
When Do Beauty Advent Calendars Go On Sale in 2025?
Some beauty brands launch their advent calendars as early as September, but by mid-October, most brands have released their beauty advent calendars. Right now, lots of our favourite brands are opening waitlists so that you don't miss out. Certain calendars sell out quickly—including Liberty, Charlotte Tilbury and Cult Beauty—so don't wait if you want to get your hands on the one you want.
What's Inside a Beauty Advent Calendar?
Last year, we found a wide selection of beauty calendars that covered all your makeup, skincare and self-care needs. Liberty's beauty advent calendar offered luxe skincare from Augustinus Bader and Sunday Riley, whilst Jo Malone and Diptyque offered up a selection of fragrances and candles. Dedicated brands tend to feature their very best products, whilst e-tailers like LookFantastic let you try a variety of brands during your countdown to Christmas.
Are Beauty Advent Calendars Worth It?
It's no secret that some beauty advent calendars can be quite the investment, so we totally understand why people often ask us if they are worth it. In our opinion, they really are. If you are a beauty-lover like us and you want to try out new brands and trending products, beauty advent calendars are the perfect way to do this. Plus, most calendars offer impressive savings, with many being worth much more than they retail for. Not only that, but many advent calendars offer both full-sized products alongside travel-size minis, so the value soon adds up.
How We Chose the Best Beauty Advent Calendars
So, you're probably wondering how we chose the best beauty advent calendars. We've taken everything into account, from product selection, how many full-size products you get, what brands are featured, and of course, value for money. Not only that, but we've also tried to include something for everyone, whether you are into quality skincare, affordable makeup or luxury fragrances.

Grace Lindsay is the junior beauty editor atBest Knockoff Luxury Clothing UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
AsBest Knockoff Luxury Clothing UK's junior beauty editor, she covers everything from Wholesale Replica Bag hair trends to the stand-out makeup products of the season.
- Eleanor VousdenBeauty Editor,Best Knockoff Luxury Clothing UK
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