It's funny how some fashion brands become part of your life story without you realising. Coach, for me, is one of them. My first "real" handbag—back when I still wore skinny jeans and spent hours on Tumblr—was a chocolate-brown Coach shoulder bag with brass hardware that felt impossibly grown-up.
I couldn't tell you what happened to it (my guess is it's in my mum's loft with a pile of Abercrombie tees), but I still remember how that bag made me feel: pulled together, cool and in-the-know. And that's something Coach has always been quietly brilliant at. Whilst its logo may be discreet and its shapes simple, there's something about Coach bags that makes them feel like a rite of passage for every fashion-obsessed teen. But unlike some other designer bags, they stand the test of time. And right now, the best Coach bags are making their way back into the fashion conversation in a big way.
If you're a millennial who came of age in the early 2000s, chances are you have a Coach memory too. The brand's signature canvas was everywhere, on baguette bags, backpacks and mini purses you could barely squeeze a flip phone into. Then, somewhere along the way, we got distracted by other labels. But Coach never disappeared; it just evolved. Under the creative direction of Stuart Vevers (who's been at the helm since 2013), the American house has quietly gone through a slow and steady transformation, leaning into its heritage whilst subtly aligning with the newer generation of style arbiters.
If you've paid attention over the past couple of years, you'll have seen the ripple effect. Suddenly, TikTok's Gen Z fashion crowd were unboxing Tabby bags with reverence. Bella Hadid wore hers with a low-rise miniskirt and tank top, and it felt like 2003 again—just with better tailoring and stronger eyebrows.
We are currently living through what I can only describe as a Tabby epidemic, and I mean that in the best possible way. The pillow-soft version is the one you'll see everywhere (and I do mean everywhere), but the original 1970s silhouette it's based on is still one of my favourites. It's structured, nostalgic and—importantly—it doesn't feel too precious to actually use. I've seen it on the arms of friends, stylists and even my editor colleagues. Whether you're into the oversized squish or the clean-lined classic, the Tabby is the bag that's put Coach very deservedly back in the spotlight.
But it's not all about the Tabby. From the slouchy Brooklyn to the surprisingly roomy Jonie, the best Coach bags now span a range of moods. I spotted the understated Brook on the shoulder of a London-based stylist at London Fashion Week, and the Lana bag has become a quiet favourite on the street style circuit. What's interesting is that whilst each bag feels different in vibe, they all share that same Coach sensibility: considered without being too conceptual, elevated but never intimidating.
And there's runway relevance too. Coach's spring/summer 2025 show featured bags in worn leathers and softened shapes that mirrored the soft femininity and '70s-inspired styling we also saw at labels like Miu Miu and Loewe. Styled with belted micro-shorts, sheer knits and chunky sandals, the bags felt lived-in, loved and real.
Of course, there are the pop-culture moments too. I don't need to remind anyone of Carrie Bradshaw's Kisslock moment in And Just Like That, causing the bag to sell out immediately before it was even released. But even without such an iconic endorsement, Coach bags have always worked their way into wardrobes quietly, which is probably why they've stuck around so long.
Ahead, I've rounded up the best Coach bags of the moment, all with staying power and genuine style appeal. Whether you're team Tabby or looking for something a little less obvious, these are the five to know right now.
Shop Our Favourite Coach Bags:
1. Tabby Bag
Style Notes: Arguably the star of Coach's modern-day resurgence, the Tabby has become a generational favourite. Originally inspired by an archival 1970s silhouette, the modern version comes in everything from soft, pillowy leather to structured top-handle shapes. What makes the Tabby so wearable is its versatility; it works equally well for an office day, dinner or even paired with a hoodie and track pants.
The Pillow Tabby is particularly good if you're after that statement factor (and something tactile—it's genuinely squishy), whilst the more structured leather versions feel more timeless. I've seen fashion editors wear theirs with suiting and ballet flats, and I've even spotted it styled with a sheer midi skirt and football jersey, proving it really does work with everything.
Shop the Tabby Bag:
Smaller, neater and ideal for evening, I've carried this one with a slip dress and kitten heels for a friend's wedding afterparty.
Sleek and a little more formal, the top-handle iteration is perfect for the office or more refined settings. I'd pair it with a tailored waistcoat and wide-leg jeans.
A cult favourite for good reason. This padded version adds a playful twist to a classic silhouette, and it's available in unexpected colourways like icy lilac and fuchsia pink.
If you're into the brown bag trend, this one’s for you.
2. Brooklyn Bag
Style Notes: A newer addition to the Coach line-up, the Brooklyn is roomy, slouchy and has that effortlessly undone quality that's proving popular with Gen Z right now. It looks particularly good with a low-rise midi skirt and a white vest—see the S/S 25 Coach runway for proof. There's a relaxed luxury to this style; it's the kind of bag you carry on days you want to feel like you’ve made an effort without actually doing much. Think weekend coffee runs, museum days or a casual date.
Shop the Brooklyn Bag:
Crafted in Coach's signature leather, this one gets softer with wear. Great for that vintage-y look without the hunt.
Perfect if you're after a smaller shape that still feels structured enough to dress up.
This one was made to be taken on a summer holiday.
The suede bag resurgence continues, and this one's big enough to carry your whole life in, laptop included.
3. Lana Bag
Style Notes: One for the minimalists, the Lana has a sleek '90s-inspired silhouette that feels right on the money. If the Tabby's soft and sweet, the Lana is its older, more sophisticated sister. It's streamlined, compact and feels very now. I've seen it styled with long tailored coats and low heels, but it's also the perfect accompaniment to a tank top and pleated trousers. It looks a lot more expensive than it is.
Shop the Lana Bag:
You can't go wrong with this one; it's like the white T-shirt of your accessories collection.
On my wish list right now.
Elegant and simple, this would look great with a slip skirt and oversized knit for transitional weather.
The mini version will add a fun element to your daily looks.
4. Brook Bag
Style Notes: Another heritage-inspired piece that's having a low-key revival, the Brook is functional, easy to wear and has that sloped-shoulder silhouette that nods to early-2000s favourites. It's giving subtle vintage energy in the best way. Spotted on fashion insiders who tend to favour pared-back looks—think monochrome outfits, leather ballet flats and oversized shades—it's one of those styles that doesn't shout, but still gets compliments.
Shop the Brook Bag:
This looks like something a very cool aunt might pass down to you, and that's a vibe I'm always chasing.
A subtle nod to the logomania of the 2000s without diving in headfirst. In other words, a nostalgia trip done right.
A denim bag is a good way to add interest to a neutral look.
5. Jonie Bag
Style Notes: One of the most functional styles on this list, the Jonie is deceptively spacious and has a sort of off-duty, running-late charm. It's been spotted on several New York editors recently, paired with slouchy trousers and no-makeup makeup. If you're looking for something for every day, not just for outfit pics, this is your best bet. It holds its shape well and looks good when it's slightly full, which is surprisingly rare.
Shop the Jonie Bag:
The colour adds just enough detail to make your outfit look considered, without actually trying.
Burgundy bags are still going strong, and this one hits the sweet spot between bold and wearable.
Ideal for everyday. I'd wear it with a boxy shirt and loose jeans for that undone-editor energy.
One for the maximalists.
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