Need to Know: The Cult T-Shirt Brand Taking Over Instagram
When it comes down to it, there's little else that's as easy to wear as a simple T-shirt. But over fashion week, we spotted that the graphic tee is making a strong comeback. Gone are classic grey tops, and instead, there are T-shirts with bold lettering and prints. While there are many different brands getting in on the logo-tee game, there's one new label we've spotted that we didn't know about before.
Bleached Goods is a T-shirt brand that creates rocker-inspired tops with an incredible fashion twist. Instead of band names, there are designer brands such as Dior, Chanel, and Céline emblazoned across the front. A few bloggers have already started to wear these tees and paired them with jeans and pumps. While they're definitely a little tongue-in-cheek, we reckon we're about to see a whole lot more of these on Instagram and on street style stars. Keep scrolling to see the T-shirts on Instagram and shop some of our favourites right now.
Shop the t-shirts

Elinor Block was one of the earliest team members ofBest Knockoff Luxury Clothing UK, starting her tenure working across bothBest Knockoff Luxury Clothing and Byrdie, which were owned by the original parent company, Clique, at the time. Her specialism in fashion and beauty established her multifaceted role as Assistant Editor, which she developed over six years from 2016 to 2022 to become Deputy Editor. She is now the Head of Editorial at fashion tech company Drest.
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