Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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I Know You’re a Fashion Person If You’re Wearing One of These 7 Trainer Brands
Form meets function.
By Brittany Davy
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It's Official: Wearing Jeans in This Trending Colour Is the Key to Rich-Looking Winter Outfits
Move over, blue denim.
By Natalie Munro
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Fashion People Are Unanimous: This "Dated" Jumper Trend Is Back for Autumn 2025
I couldn't be happier.
By Natalie Munro
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Everyone in Fashion Wants to Own These Miu Miu Loafers—Here’s Why They’re So In-Demand
Let me explain.
By Marina Avraam
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6 Chic Ways French Women Are Wearing This Anti-Skinny Jeans Trend Right Now
Parfait!
By Judith Jones
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Spotted in Kensington and Chelsea: The 100-Year-Old Trench Coat That Every London It Girl Owns
It's a true classic.
By Emily Dawes
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Of All the Flat Shoes You Can Wear With Jeans, These 5 Look Chicest (in My Humble Opinion)
Perfect pairings.
By Maxine Eggenberger
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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I'm Not Saying Goodbye to Colour, But Every It Bag I See Is This Trending Black Style
As classic as they come.
By Florrie Alexander
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Fashion People in Copenhagen Are Wearing These 5 Shoes With Jeans Lately
Denim with an unexpected twist.
By Sierra Mayhew
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Suddenly, All the Chicest People I Know Are Wearing Trench Coats in This Elegant Autumn Shade
It's the new beige.
By Natalie Munro
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I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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I’m Not Saying to Pause Knee-High Boots, But the Runways Are Backing This Classic Style Instead
You can't go wrong.
By Maxine Eggenberger
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Finally, There's a Trending Bag I Can Actually Fit Everything In
About time, too.
By Maxine Eggenberger
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Knowing Which Shoes to Wear With Flares Is Tricky—Here Are 6 Styles That Work Best
A big shoe dilemma, solved.
By Melissa Epifano
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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You May Disagree, But We Think These 6 Jeans Trends Are Outdated for Autumn 2025
Our editors have spoken.
By Brittany Davy
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I've Done the Research: These 19 Brands Consistently Deliver the Best Knitwear on the Market
From Uniqlo to The Row.
By Maxine Eggenberger
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My Waisted Cardigan Earns Me the Most Compliments—I Found Another 12 That Are Just as Good
The elegant knit to know.
By Florrie Alexander
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
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I’ve Always Been Anti-Trainers, But This Trending Sneaker Style Has Converted Me
Forget high-tops.
By Ava Gilchrist
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I'm Building an Elegant, Cosy Wardrobe—This Cashmere Knit Is Top of My Wish List
And it's from the high street.
By Florrie Alexander
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They're Here: 5 Expensive-Looking Shoe Colours That Will Instantly Make You Look Elegant and Put-Together
And they're perfect for autumn.
By Imani-Nia Francis-Tsolaki
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Adidas's Lace-Up Ballerina Sneakers Are Finally Back in Stock, and We Can Confirm They're Worth the Hype
Sprint!
By Kaitlin Clapinski
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So Long, Leggings—I'm Replacing My Most Comfortable Pair of Trousers With This Chic and Practical Style This Autumn
Not jeans, not wide-leg trousers…
By Ava Gilchrist
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My Friend Wants a Rich-Looking Winter Wardrobe—I Sent Her These Elegant New-In Finds to Consider
I know my stuff.
By Emma Spedding
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Suddenly, Fashion People in London, Paris and New York Are Swapping Their Flats for This Elegant Alternative
And they're actually comfortable.
By Harriet Davey
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I'm a Modest Dresser—Here Are the Standout Pieces I've Seen This Month
Because modest doesn't mean boring.
By Humaa Hussain
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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Adored By Celebrities and Socialites, This 64-Year-Old Gucci Bag Has Just Been Given a Modern Makeover
A classic since 1961.
By Ava Gilchrist