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What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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5 Elegant Blouse Trends Stylish Dressers Will Be Wearing With Jeans and Skirts This Spring
The very definition of a "nice top".
By Brittany Davy
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Suddenly, French Girls Are All Using This Chic, Affordable Accessory to Elevate Their Winter Outfits
Small but mighty.
By Humaa Hussain
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Not Skinny, Not Wide-Leg—Stovepipe Jeans Are the Chic 2026 Denim Style All Over Zara, H&M and Mango
Buh-bye, baggy jeans.
By Marina Avraam
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From London to Paris, This Chic Trend Is Popping Up on the Best-Dressed People in Every City
It will be everywhere this spring.
By Sophie Robyn Watson
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If You Want to Look "Rich" Whilst Wearing Leggings, This Is How to Style Them
They’re notoriously hard to get right.
By Ava Gilchrist
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5 Effortless Outfit Formulas I Swear By When I'm in a Major Style Rut
Easy and chic.
By Jennifer Camp Forbes
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2026
The smartest investments.
By Emily Dawes
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Everywhere I Look, Stylish Londoners Are Wearing This Polished Coat
It's already sold out once.
By Florrie Alexander
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I'm an Editor Living in Paris—12 Sophisticated Bag Brands French Women Always Come Back to
Including some independent favourites.
By Avalon Afriyie
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We're Two Weeks Into January, and H&M Has Dropped Every Chic 2026 Trend—4 Pieces That Will Go First
Only the good stuff.
By Marina Avraam
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I'm Building an Expensive-Looking Capsule on a Budget—These High-Street Pieces Have Made It Easy
Designer look, high-street price.
By Brittany Davy
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Mark My Words—These Are the 21 Luxury Buys That Will Define 2026
Elegant investments.
By Florrie Alexander
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The 32 Designer Jewelry Brands That Are Cool Girl Approved
Commit them to memory.
By Sierra Mayhew
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No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
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This Elegant High-Street Cardigan Sold Out Repeatedly Last Year—Now It’s Back in an Even Chicer Shade
I expect this will also move fast.
By Florrie Alexander
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The '90s Stovepipe Jeans Trend Is Back—These Are the Shoes They Look Best With in 2026
PSA!
By Natalie Munro
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Cigarette Jeans Are Officially Back—Here Is How It Girls Will Style Them in 2026
Make way for this modern iteration.
By Ruby Ford-Dunker
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Suddenly, Fashion People Are Wearing This Divisive New Trainer Trend
Buh-bye, boring trainers.
By Natalie Munro
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Every Stylish Person I Know Owns a Pair of M&S Jeans—This Is the Chic Style I Wear on Repeat
My perfect jeans.
By Florrie Alexander
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I Have a Strict January Budget But Expensive Taste—15 Elevated Zara, H&M and COS Pieces I’m Backing
Smart investments only.
By Marina Avraam
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Not Pointed Toe, Not Square—Fashion People Are Wearing Jeans With This Chicer Boot Trend
They're onto something.
By Natalie Munro
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Sorry, Trainers—These 9 Chic Boot Trends Are All I’ll Be Wearing for the Foreseeable
These boots are made for walking.
By Sophie Robyn Watson
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5 Accessories French Women Are Relying On Right Now to Make Their Basic January Outfits Look Chic
Simple tweaks that matter.
By Avalon Afriyie
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It's Official: This Iconic Gucci Bag Is Back for 2026—Just Ask Alexa Chung and Elsa Hosk
The one to watch.
By Florrie Alexander
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I Know You're a Fashion Person If You Wear Your Jeans Like This, This and This in 2026
Bookmark these for later.
By Brittany Davy
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I Live in Black Jumpers—Here Are 5 Chic Outfits That Feel Timeless Yet Fresh for 2026
You can wear it in so many ways.
By Natalie Munro
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It's Official: These Are the 15 Most Popular COS Buys of the 2026 So Far
Best buys only.
By Emily Dawes
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Don't Settle for Dated "How to Dress in Your 40s" Advice—Try These 7 Ageless Style Tips Instead
Get ready to take notes.
By Remy Farrell
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Blue Jeans Will Always Be In, But These 5 Shoe Colours Make Them Feel Fresher
Take notes.
By Humaa Hussain