Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger
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These Best-Selling Levi's Jeans Are On Sale Today—I Predict They'll Sell Out Fast
We're talking half price!
By Natalie Munro
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I Just Built an Expensive-Looking Capsule Wardrobe Entirely From Amazon Buys
The Amazon Prime Day sale has arrived!
By Florrie Alexander
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No Lie: My Chic, Expensive-Looking Earrings Are Actually From Amazon
Seriously!
By Maxine Eggenberger
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I Scrolled for Hours—These 9 Amazon Fashion Deals Look Triple the Price
I want it all.
By Marina Avraam
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6 Chic Colours That Will Make Your Forgotten Black Jeans Feel Very 2025
Perfect pairings.
By Jess Kelham-Hohler
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I’m a Gen Z Fashion Editor—These 9 Timeless Pieces Are the Secret to a Workwear Capsule Wardrobe
Your workwear bible.
By Imani-Nia Francis-Tsolaki
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Ankle-Length Trousers, Jeans and Leggings are Notoriously Tricky to Style—These 6 Shoes Suit Them Best
I've solved it.
By Ava Gilchrist
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Heads Up: This Is the Jacket Style Loved by Millennials and Gen Z Alike This Season
See for yourself.
By Humaa Hussain
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Stylish People Will Be Adding This Iconic It Bag to Their Collections for Many Years to Come
A truly timeless buy.
By Florrie Alexander
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Forget Beige and Black—Fashion People Are Styling Their Jeans With This Unexpected Knitwear Trend Right Now
The prettiest alt.
By Natalie Munro
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Forget Your Basic White Tee for a Sec—Jeans, Skirts and Trousers Look So Much Chicer With This Sleek Top
This "nice top" never fails.
By Harriet Davey
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If You Want to Look Chic in Jeans, Skirts or Trousers, This Elegant Top Is Always the Answer
My one recommendation.
By Natalie Munro
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I'm Impressed—Alexa Chung Just Completely Sold These New Zara Buys to Me
The epitome of chic.
By Marina Avraam
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Every Over-50s Style Icon Has Been Wearing These 5 Sophisticated Autumn 2025 Trends On Repeat
I'm taking notes.
By Ava Gilchrist
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Icons Only: From Glastonbury to Balmoral, Barbour's Wax Jacket Is an Unlikely Fashion Icon
The original.
By Emma McCarthy
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly-Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm
By Brittany Davy
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According to Rosie Huntington-Whitely and Lila Moss, This Cult Jacket Trend Is Set to Dominate This Winter
Celebrity-approved.
By Imani-Nia Francis-Tsolaki
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My Colleagues Agree: These 5 Leather-Jacket Styles Will Always Be In Style
Old faithfuls, forever.
By Sophie Robyn Watson
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
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Elegant, Timeless and Versatile: How These "Boring" Boots Became a Capsule-Wardrobe Staple
And you probably already own them.
By Katie Sims
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Everyone With Good Taste Is Swapping Their Blue Jeans for This Other Classic Shade Right Now
Stylish outfit inspo right here.
By Maxine Eggenberger
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5 Elegant Knitwear Trends Set to Dominate Winter 2025, According to a Fashion Editor
Cosiness incoming.
By Jess Kelham-Hohler
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Not Berets, Not Breton Stripes—The 49 Chicest French Fashion Brands That Parisiennes Actually Shop From
Très chic.
By Hannah Almassi
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Zara's Reversible Jacket Sold Out So Fast—Now It's Back in an Even Sleeker Shade
I predict this will also move fast.
By Florrie Alexander
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I Spent All Afternoon Trying H&M's Chicest Knitwear—These 9 Pieces Look Deceptively Expensive
I'm in jumper heaven.
By Marina Avraam
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We’re Picky Fashion Editors—These Are the Only Pieces Worthy of Our Winter Wish Lists
The chicest line-up.
By Florrie Alexander
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Jeans *Technically* Go With Everything, But I Find They Look Chicest With This Classic Knit
A simply perfect combination.
By Natalie Munro
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes