Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
-

I Asked My Colleagues Which Shoes They'll Be Wearing Next Year—Here’s the 5 That Will Be In
From slip on flats to derby shoes.
By Humaa Hussain
-

From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
-

It’s Official: These Are The 5 Shoe Trends We’re Retiring in 2026
Plus, the chic styles we're replacing them with.
By Ava Gilchrist
-

From London to Stockholm, a New Prada It Bag Is Taking Over the Coolest Neighbourhoods
In Miuccia we trust.
By Felicia Pennant
-

It Seems the Fashion Set Has Upgraded This One Wardrobe Staple for the Season
Take a look for yourself
By Humaa Hussain
-

I Only Shop Reformation in the Sale—11 Chic and Timeless Capsule-Wardrobe Buys That Are 30% Off
So many celeb-approved It buys.
By Florrie Alexander
-

Not Suede, Not Leather—The Extra Chic Trainer Trend Spotted All Over London, Milan and NYC
You've never seen a chicer shoe.
By Ava Gilchrist
-

My Millennial Colleagues Don’t Believe Me When I Tell Them Gen Z Is Bringing Back This Knitwear Trend
It’s so cosy.
By Imani-Nia Francis-Tsolaki
-

I'm a Fashion Editor Who Loves to Shop Small—These Are the Up-and-Coming Brands to Watch in 2026
My ultimate list.
By Avalon Afriyie
-

2026 Is Going to Be My Best-Dressed Yet Year—15 Pieces I'm Eyeing Up Now
The ultimate shopping list.
By Poppy Nash
-

Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026
Modern and cool silhouettes.
By Bobby Schuessler
-

I Always Tell My Friends to Buy Cashmere in the Winter Sales—11 Knits I'm Recommending First
Smart investments.
By Marina Avraam
-

I Asked 5 Stylish Fashion Insiders to Share Their 2026 Wish Lists—This is What They Sent Me Back
Everything is as chic as expected.
By Harriet Davey
-

The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
-

I’ve Found it—The Elegant Dress Trend Fashion People Will Be Wearing To Their Chicest Occasions in 2026
Elegance has never been easier.
By Natalie Munro
-

I’ve Done the Research: These Are the 7 Powerful Trends Insiders Are Deeming Cool for 2026
And you can put your own spin on them.
By Felicia Pennant
-

The Results Are In: These Are the 25 Best-Selling Fashion Buys of 2025
From high street to high end.
By Florrie Alexander
-

Zara’s Reversible Jacket Sold Out Instantly—But This New Faux-Fur Version Is Even Chicer
It won't be here by New Year's.
By Florrie Alexander
-

Step Aside, Black and Brown—These Are the Colours We’re Wearing This Trending Coat Style In
They're just… wow.
By Humaa Hussain
-

I Track Trends for a Living—5 Shoe Colours That I Guarantee You Will be Big in 2026
A fresh palette.
By Brittany Davy
-

Every Fashion Person I Know Agrees: These 11 It Bags Are Elegant, Cool and Certified Future Classics
They all have one thing in common.
By Emily Dawes
-

My Friend Asked Me How To Look Chic in Cold Weather—11 Expensive-Looking Pieces I’m Recommending
Expert approved.
By Maxine Eggenberger
-

15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
-

Move Over, Ripped Jeans—This Niche Denim Trend Is Preparing for a 2026 Takeover
Not your average indigos.
By Felicia Pennant
-

5 Ways French Women Are Making Jeans and a Sweater Look Less "Boring" and More 2026
Simple pieces, elevated the French way.
By Stephanie Sofokleous
-

I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
-

The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season Long
An oldie but a goodie.
By Natalie Munro
-

The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
-

15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
-

7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery