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I'm Over Ostentatious Designer Bags—11 Low-Key Styles That Say "I'm in the Know"
They're all on our wish lists.
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I Spot New Trends for a Living, But This "Freaky" Trainer Style Took Even Me by Surprise
Book that pedicure.
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You Might Be Sceptical, But This Divisive Dress Trend Is Making a Comeback for 2025
I'm here for it.
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Every Fashion Person I Know Agrees: These 11 It Bags Are Elegant, Cool and Certified Future Classics
They all have one thing in common…
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I Know You’re a Fashion Person If You’re Wearing One of These Pairs of On-Trend Trainers
These styles are in, now and forever.
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Trust Me: This Designer-Looking High-Street Bag Is About to Be Autumn 2025's It Buy
It will be sold out by August.
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This Is the Wealthy-Looking Jacket Fashion People Are Choosing Over Blazers This Autumn
And it's rain-proof!
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
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I'm an Editor Who's Hard to Impress—9 Chic New Pieces That Get a "Yes" From Me
A perfectionist's edit.
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7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through Autumn
Come join me.
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Forget Flip-Flops—This New Comfortable Shoe Trend Might Also Be 2025's Chicest
House shoes worthy of leaving home in.
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I've Tried On So Many COS Trousers—From Wide-Leg to Barrel, These Are the Very Best
Courtesy of a trouser-obsessed editor.
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Leggings Season Is Nearly Here—These are the 7 Trends Everyone Will Be Wearing
A fresh take.
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We Went Live Shopping At Zara—These Are the 29 Styles We Loved the Most
Anti-trend standouts ahead.
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Leggings Are All I Want to Wear Right Now—These 5 Tops Make Them Look Intentional
I stand by my decision.
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I Check Zara Every Day—26 New Pieces I Predict Will Sell Out First
Just so good.
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I Put the Leggings Brand Beloved by Pilates Princesses to the Test—Does It Deserve the Hype?
Glute bridges have never looked chicer.
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This Fresh Autumn Shoe Trend Will Fool Anyone Into Thinking You’re a Rich Girl
Genuinely.
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Sorry to My Jeans—This Easy, Throw-On Dress Has My Full Attention
And to think I wrote it off as "dated".
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I Scoured the High Street—23 New Zara, Reformation and Massimo Dutti Buys You Need to See
Elevated buys only.
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This Is the One Dress Detail That's Taking Over Our Feeds Right Now—We Are Utterly Hooked
It's the finishing touches that matter.
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Fashion People Can't Stop Wearing This Specific Jeans Colour RN (Clue: It's Not Blue, Black or White)
It's way cooler, IMO.
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I Always Thought This Jeans Style Was More Elegant Than Wide-Leg or Skinny—Now, Fashion People Agree
Elegant outfit ideas incoming.
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From Arket to The Row and back.
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I Looked Through Thousands of H&M Dresses—These Are the Best Styles for 2025
You're so welcome.
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My Goal Is to Look Grown-up and Polished This Autumn—This Affordable Skirt Will Be My Next Purchase
Easy elegance.
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Bring On the Transitional Weather—18 Perfectly Chic Pieces That Will Sell Out Before Autumn Hits
Sponsor Content Created With Free People
Barn jackets, boat shoes and so much more.
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I Have Designer-Level Taste in Bags, But This More Affordable It Style Has Impressed Me
Spotted in London, Paris and Stockholm.
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
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Why This Iconic 50-Year-Old Bracelet Is Still as Popular as Ever
From A-listers to fashion editors, everyone wants to own one.
