Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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Choose Your Fighter: 2026's It Bags Have Arrived
The key styles to know.
By Emma McCarthy
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Celebs, Editors and Influencers All Love Jo Malone London Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
By Harriet Davey
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15 Under-£100 Christmas Gifts That Look Chic and Thoughtful, Even If You’re Shopping Last Minute
No panic shopping here.
By Marina Avraam
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I'm Building an Elegant, Cosy Wardrobe—This Cashmere Knit Is Top of My Wish List
Now, in a new colourway.
By Florrie Alexander
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I've Just Discovered Zara’s Chicest Bags Can Be Personalised—Now I’m Gifting Them to Everyone I Know
Christmas shopping, complete.
By Marina Avraam
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My Friend Just Asked Me for My M&S Wish List—These 9 Expensive-Looking Pieces Caught My Eye
I want them all.
By Imani-Nia Francis-Tsolaki
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No Offence to My Puffer Coat, But This Chicer Alternative Is Already Taking Over My 2026 Capsule Wardrobe
Polished, classy and elegant.
By Harriet Davey
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No Lie: These Editor-Approved Coats Are So Warm, They Feel Like Actual Duvets
Perfect for the cold weather.
By Emma Spedding
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Sorry, V-Necks—This Warmer, More Elevated Jumper Trend Is My Go-To for Looking Chic in Winter
Cosy meets chic.
By Marina Avraam
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Got an Invite to a Winter Wedding? These 13 Chic Dresses Will Need Your Utmost Consideration
The wedding bells are ringing!
By Sophie Robyn Watson
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I Tapped the Internet’s Coolest People for Inspiration on Stylish Outfit Formulas—6 I’m Replicating
The looks in my Good Outfits folder.
By Rebecca Rhys-Evans
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The Secret’s Out: 11 Under-the-Radar Knitwear Brands Fashion People Have Quietly Worn for Years
Cosy up this winter.
By Florrie Alexander
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Every Tasteful Dresser Knows Layering Is the Secret to a Chic Winter Capsule Wardrobe
'Tis the season.
By Ava Gilchrist
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Not Flats, Not Boots, Parisians Are Wearing This Elegant Shoe Trend On Repeat Right Now
Always elegant.
By Natalie Munro
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The Row's Viral Ballet Flats are the Perfect Party Shoe—13 Equally Elegant Options
Twinkle toes.
By Ava Gilchrist
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I've Tried on Hundreds of Jumpers— 9 COS, Reformation and Sézane Styles I'm Telling My Friends To Buy
No wonder they're best-sellers.
By Florrie Alexander
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They're Here: The Most Stylish Cashmere Loungewear Buys for Every Budget
Soft and chic.
By Melissa Epifano
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Want The Row Cashmere? Instead, Shop This More Affordable Brand Editors Are Trying to Keep a Secret
Luxurious-looking knitwear ahead.
By Florrie Alexander
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4 Shoes Our Editors Avoid Wearing Tights With at All Costs
And four they think look perfect.
By Natalie Munro
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7 Incredibly Chic Skirt-and-Tights Outfits That Make Winter Dressing Beyond Easy
Perfect pairings.
By Jess Kelham-Hohler
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My Friends Keep Asking How I Make Zara Look Expensive—9 Chic Winter Buys I Swear By
It's just what I do.
By Marina Avraam
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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If You Want to Look Elegant This Festive Season, Wear This Blouse With Jeans and Trousers
My go-to.
By Chloe Gallacher
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Best buys only.
By Emily Dawes
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
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I'm a Fashion Editor With Classic Taste—Here's How I Dress Up My Favourite Jeans for a Night Out
Simple party outfits formulas only.
By Sophie Robyn Watson
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I'm Calling It: These Are the 9 Best Shoes to Wear With Wide-Leg Jeans
I spent hours researching the subject.
By Maxine Eggenberger
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I'm Convinced That Zara, COS and H&M Make the Cosiest Cashmere—These Elegant Pieces Prove It
A touch of luxury.
By Florrie Alexander