Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
- 

I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
 - 

My 58-Year-Old Mum and I Just Got Back From Zara—9 Anti-Trend Pieces We Both Came Home With
A ready-made transitional capsule.
By Poppy Nash
 - 

I Tried On M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Florrie Alexander
 - 

Out Of Nearly 500 H&M Coats, I Predict These 3 Designer-Looking Styles Will Sell Out By November
Well done, H&M.
By Harriet Davey
 - 

I Love Leggings, But These 11 Elegant Alternatives are Tempting Me to Ditch Them This Winter
Relaxed and refined.
By Maxine Eggenberger
 - 

I Missed Out on Zara’s Sell-Out Reversible Jacket—Now, 6 Even Chicer Styles Have Landed
These won't stick around for long.
By Florrie Alexander
 - 
I'm Prepping My Wardrobe for Winter—These Are the Pieces Making the Cut
Sponsor Content Created With Free People
Winter is coming.
By Humaa Hussain
 - 

Sorry, Black Tights—Stylish Dressers Everywhere are Opting for These Chic Coloured Alternatives
Elegant replacements.
By Ava Gilchrist
 - 

From London to New York, Minimal Dressers Rely On This Sophisticated It Bag
A classic in the making.
By Florrie Alexander
 - 

Thank Me Later—I Just Assembled a Chic 9-Piece Minimalist Capsule Wardrobe for You
Featuring items to suit all budgets.
By Maxine Eggenberger
 - 

7 Flat-Shoe Trends Everyone Is Wearing in Europe
Cobblestone-street approved.
By Allyson Payer
 - 

Sorry, Skinnies—The Coolest Women I Know Are Wearing This Casual Denim Trend This Winter
You'll want to copy them asap.
By Bébhinn Campbell
 - 

I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
 - 

I'm a Fashion Editor—5 Classic, Winter-Ready Shoes That Belong in Every Capsule Wardrobe
Take it from me.
By Jazzria Harris
 - 

7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
 - 

Suddenly, Fashion People Everywhere Are Using This Easy '90s Styling Hack to Make Their Jeans Look Instantly Cooler
I can't believe it's back.
By Imani-Nia Francis-Tsolaki
 - 

It’s True: Every Fashion Person Is Swapping Their Black and Red Cardigans for These Superior (And Trendier) Colours
Not black, not white, but just as chic.
By Ava Gilchrist
 - 

It’s Been 14 Years Since The World’s Most Divisive Shoe Style Was Released—Now, They’re Back for Good
And still as controversial as ever.
By Ava Gilchrist
 - 

Icons Only: The Enduring Appeal of Cartier’s LOVE Collection
Sponsor Content Created With Cartier
An editor takes a deep dive into Cartier’s signature LOVE Collection—arguably one of the most iconic jewellery collections of all time—and its timeless and romantic appeal through the decades.
By Rebecca Rhys-Evans
 - 

It's Winter at H&M—These 8 Trends Are the Key to Looking Expensive This Season
They won't stick around for long.
By Florrie Alexander
 - 

I Know You’re a Fashion Person If You’re Carrying One of These 7 Winter Handbag Trends
The runways have spoken.
By Brittany Davy
 - 

I Live in Straight-Leg Jeans—These Are the 5 Pairs I'm Always Recommending
From COS to Agolde.
By Emily Dawes
 - 

No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
 - 

I Have Smart, Classic Taste—7 Midi-Skirt-and-Jumper Outfits I'm Relying On Right Now
Pretty pairings.
By Joy Montgomery
 - 

I Finally Got My Hands on That Sézane Knit Stylish French Women Swear By
Spoiler: J'adore.
By Florrie Alexander
 - 

Sienna Miller Just Wore the Chic High-Street Coat Editors Have Loved for Years—It’s Still in Stock
But already selling out!
By Marina Avraam
 - 

I Asked My Most Stylish Colleague What She's Buying From COS—She Immediately Sent Me These 9 Chic Buys
These will go fast.
By Marina Avraam
 - 

This High-Street Brand Just Dropped the Most Expensive-Looking Shoe Edit I've Seen This Year
Timeless silhouettes with a contemporary twist.
By Florrie Alexander
 - 

Love Them or Hate Them, These Are the 5 "Dated" Trainer Trends We’re Pausing for Now
The new guard of It sneakers.
By Imani-Nia Francis-Tsolaki
 - 

Zara Has Spoken: These 7 Trending Colours Are the Key to Looking Expensive This Winter
Just so good.
By Imani-Nia Francis-Tsolaki