Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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A Year Ago I'd Never Have Worn This Shoe Colour—Now It's the Chicest Thing Going
I'm a convert.
By Natalie Munro
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I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their Appeal
I can see why fashion people are obsessed.
By Emma Spedding
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TheBest Knockoff Luxury Clothing 100: Every Autumn 2025 Buy Worth Seeing
The only new-season shopping edit you need.
By Sophie Robyn Watson
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I'm an Editor With High Standards—19 Luxury Autumn Buys I Swear By
Wise investments.
By Florrie Alexander
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I’m Calling Time on Summer—7 Chic, Early-Autumn Staples I’m Wearing Now Instead
A curated list.
By Avalon Afriyie
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French Women Know Good Shoes—6 Autumn Styles They're Already Wearing
Only the chicest.
By Natalie Munro
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21 High-Street Loafers That Rival Their Designer Counterparts
I'll be wearing them all season.
By Remy Farrell
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Dressing Like a Chic French Woman Isn't as Hard as It Looks—It Comes Down to Just 4 Pieces
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Très chic.
By Humaa Hussain
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The "Ugly" Shoes Elite Fashion People Automatically Started Wearing on 1 September
Cosy and cool.
By Marina Avraam
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Arket’s Knitwear Has a Cult Following—These 9 Styles Prove Why
Knitwear heaven.
By Marina Avraam
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I Searched for Designer-Looking Suede Jackets—Zara's Autumn Collection Delivered
An autumn classic.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I Know You're Stylish If You Carry One of These Elegant Items in Your Handbag
Sponsor Content Created With Smythson
They're iconic.
By Humaa Hussain
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9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensive-Looking Place
I predict they'll sell out fast.
By Florrie Alexander
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I Can't Unsee It—Wide-Leg Jeans Always Look Their Best With this Elevated Shoe
The best part is, you probably own it.
By Natalie Munro
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My 58-Year-Old Mum and I Just Got Back From Zara—9 Anti-Trend Pieces We Both Came Home With
A ready-made transitional capsule.
By Poppy Nash
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Loafers Are My Go-To in Autumn—5 Classy Trouser Styles That Pair Best With Them
We love the versatility.
By Chloe Gallacher
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Sorry, Nike and Adidas—This Under-the-Radar Trainer Brand Is Set to Be Autumn's Coolest
Don't say I didn't warn you.
By Natalie Munro
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Trends Come and Go, But Fashion People Know This Anti-Loafer Flat Shoe Is Forever
A timeless classic.
By Natalie Munro
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From New Status Symbols to "Styling Privilege", This Is What Luxury Looks Like for Autumn 2025
An in-depth report.
By Maxine Eggenberger
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Black Trousers Are a Timeless Wardrobe Staple—7 Shoes That Work Best With Them
A match made in fashion heaven.
By Jess Kelham-Hohler
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If You're Going to Wear White Jeans This Autumn, These Are the Outfit Pairings That Make Them Look Best
Don't pack them away!
By Natalie Munro
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I’m a Gen Z Who Loves Shopping Small 11 Brands To Know This Autumn
Straight from my notes app.
By Annie Wheatland-Clinch
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No Joke, I Was So Surprised to Realise This Designer-Looking Jacket Is Actually From Zara
It won't stick around for long.
By Florrie Alexander
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The Jewellery Styling Trick This Fashion Editor Is Standing Behind This Season
Sponsor Content Created With Mejuri
Stacks on stacks.
By Humaa Hussain
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Bags of Envy—7 Luxury Bag Trends That Will Be on Every Stylish Person's Shoulder This Autumn
Straight from the runways and into your arms.
By Sophie Robyn Watson
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H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander
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H&M's Most Expensive-Looking Collection to Date Just Dropped—7 Pieces That Will Sell Out by the Weekend
I love it all!
By Imani-Nia Francis-Tsolaki
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If You Want Your Figure to Look Incredible, Buy This Dress
Plus, the comfiest knickers you’ll ever own
By Hannah Almassi
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger