Just when I thought H&M couldn't get any better, the Swedish fashion brand released a £35 version of the autumn runway trend that I can't seem to get out of my head. Mostly thanks to Chemena Kamali's debut collection for Chloé (which successfully managed to do what so many designers have tried and failed to do in revitalising and refreshing the boho trend), flouncy, ruffled, chiffon dresses have dominated the fashion scene as of late. Not only was the runway show a viral success, but Kamali's dresses continued to make headlines at the Met Gala when Sienna Miller, Zoe Saldaña, Greta Gerwig, and Emma Mackey all showed up in catwalk styles from the A/W 2024 collection. Finally, there was Daisy Edgar-Jones's Twisters press tour, which featured several bohemian Kamali originals, all of which the public ate right up. Clearly, the divisive aesthetic is back, and if you don't have thousands of dollars to invest in it, H&M is ready and willing to help.
On the runway:
This week, H&M released a handful of Woodstock-ready dresses, with one particularly buy-worthy style costing just £35 despite how pricey it looks. The dress, called the Flounced Chiffon Dress, comes in two colours (caramel and blue) and is completely sheer with long sleeves, a mid-calf hemline, and ties at the neck that you can either leave open or tie in a bow. The brand also released one more slightly dressier option in terracotta if that colour is more your style.
Scroll down to shop the dresses before they do what they likely will; sell out forever.
Shop H&M's £35 alternative:
There are so many fun styling options when it comes to a dress like this. You can be bold and embrace your inner hippie by wearing it sheer and with boots à la the Chloé runway or style it with jeans and clogs for a more approachable, everyday look.
I love how this looks worn with boots.
One reviewer said: "Okay, I'm SUPER SURPRISED by this dress. I am a plus size, 46 DD woman and I purchased a medium. It fits PERFECT! I have to add that I have smaller arms, so for those of you who may have larger arms, it may run a bit tight. I am short and it does touch my ankles. This is still a GREAT DRESS to wear over EVERYTHING. GET THIS DRESS!"
Shop more boho dresses:
This sheer black mini is beyond chic. I love the idea of styling it with a boho bag and just black undergarments.
If you can, I always advocate buying the original. How stunning.
Pair this lace slip with clogs or thigh-high boots.
This dress is just so flouncy and fun.
The beaded details make this dress look so expensive and delicate.
I'm just waiting for a fashion girl to get married in this beautifully simple dress
This shade of blue is truly stunning.
I always found knee-length pieces to be tricky, but this one feels so easy and cool.
I think these are the best dresses to wear with boots.
I'm in love with this colour no matter the season.
It would be wrong to resist buying this dress.
A garden barbecue is calling this dress's name.
-
When Fashion People Aren't Into Neutrals, They Wear This Pretty Dress Colour InsteadPretty in pink.
-
The Pretty Summer Dress Fashion People Keep Wearing Already Sold Out Once—This Time, I Won't Miss OutReady for the heatwave.
-
H&M's Elegant Blouses Could Pass For Designer—16 That Will Sell Out By Next WeekThe top of the summer.
-
TheBest Knockoff Luxury Clothing Summer 100: Every Single Item We Simply Adore This SeasonBring on the sunshine.
-
Stylish People Have Convinced Me That This Elegant Day-to-Night Dress Is a Summer HeroBring on the heatwave.
-
The Delicate Dress Trend Stylish People Have Secretly Been Wearing for WeeksIt's all in the details...
-
Kaia Gerber Just Wore the French-Inspired Dress-and-Shoe Combination That’s All Over Zara and H&MI'm inspired.
-
Not Ruffles, Not Lace—The Chic Top Trend Both Minimalists and People With Classic Taste Are IntoJust wait until you see what it can do to a pair of black trousers.
