I've Just Figured Out How to Build The Row's Capsule Wardrobe on an H&M Budget

Katie Sims
I’m not saying The Row is entirely responsible for the minimal aesthetic that’s so popular right now, but it has certainly had a pretty big influence on it. From a wider perspective, the fashion world has been moving towards a less trend-focused and more classic-capsule approach for a while now, thankfully. It’s an important move in making all our wardrobes more sustainable and longer-lasting.
But there’s no denying the Olsen twins’ luxury label made pieces like the simple white shirt runway-worthy again, spearheading the move to a simpler aesthetic in the designer arena. One quick glance at their offering on Net-a-Porter, and it’s clear to see their focus on versatile basics, from the perfect T-shirt to the dream pair of jeans.
Unfortunately, though, The Row’s price point is not what we’d call "affordable". Far from it. It might well be justified by the quality—not just of the impeccable fabrics but of the processes, too—and, of course, by the fact that these are anti-trend pieces that will live in a wardrobe forever. But you’ll be glad to hear it is possible to achieve the same "quiet luxury" look on a more humble budget.
Since I myself am a stylist with a classic, minimalist style, I’m always on the lookout for the most expensive-looking pieces that give off The Row vibes for less. So, today, I thought I’d share with you my findings from years of research. Below, you’ll find my answers to achieving a luxury-looking capsule wardrobe full of the best The Row-inspired elevated basics. From the ultimate high-street white shirt to the knits all your friends will ask you about.
A lot of these pieces you probably already own, but keep scrolling to see my edit, and shop any gaps in your own collections you might be looking to fill.
How to Build a Capsule Inspired by The Row on the High Street:
1. Shirting
Style Notes: Shirts are a capsule wardrobe staple all year round—whether you prefer a crisp white, classic blue or perhaps a floaty linen for summer, the high street has some amazing affordable options.
Shop Shirts:
2. Wide-Leg Trousers
Style Notes: Choosing a wide-leg or loose-fit instantly elevates your outfit whether the trousers are high-street or designer. Plus, they're surprisingly versatile, making them a great capsule piece. Pair with trainers and a knit for weekends, heels and a nice top for date night and shirts and loafers for the office.
Shop Wide Leg Trousers:
3. Minimalist Boots
Style Notes: The simpler the boot, the more expensive they look in my experience. The Row's sellout styles don't have any shouty logos or bold features, which is what makes them so timeless and chic. So opt for similar minimalist options (in real leather where possible) on the affordable end of the scale, and you'll achieve the same look.
Shop Minimalist Boots:
4. Simple Knits
Style Notes: A simple minimalist knit is at the core of any polished capsule wardrobe. They're versatile, easy to layer up and eternally flattering. Just remember, less is more.
Shop Knits:
5. The Perfect Jeans
Style Notes: When searching for the perfect expensive-looking jeans for your affordable capsule wardrobe, my advice would be to look for darker denim, smart cuts or looser silhouettes.
Shop Jeans:
6. Relaxed Blazers
Style Notes: Blazers are a valuable layering piece in a capsule wardrobe, especially since you can wear them almost all year round. Luckily, the high street is incredibly good at tailoring if you know where to look. Massimo Dutti, M&S, and COS all place a level of attention on design and silhouette which makes their pieces look much more premium than their price tags.
Shop Blazers:
7. Elevated Handbags
Style Notes: A classic leather handbag is never a bad investment, especially if it's one of The Row's timeless numbers. But you can also look to brands on the high street like Mint Velvet, Hush, and H&M for simple designs that look expensive. It's naturally more pricey but try to opt for real leather versions so they will really last you.
Shop Handbags:

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working forBest Knockoff Luxury Clothing UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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