As far as the best perfumes go, none is more iconic than Jo Malone London. New perfumes may come and go, but we'll always return to our favourites from the British perfume brand. From its elegant glass bottles and gorgeous cream-and-black packaging to its ever-expanding fragrance library, Jo Malone London perfumes have become synonymous with our special occasions—cherished moments we can return to with just a single spritz. This potent blend of luxury and sentimentality (along with its use of raw materials in minimal note compositions) is the reason Jo Malone London has found its way into the hearts of people all around the world, including celebrities, beauty editors, and even royalty.
"Our scents are elegantly simple with an unexpected twist, pure and beautiful ingredients that are allowed to shine, put together with something that shouldn't work but does," says Emma South, Jo Malone London's fragrance and lifestyle expert. "I love this slight irreverence in our creations. It all started with the basil in Lime Basil Mandarin (£122); basil as an ingredient was extremely unusual at the time, one that was normally associated with cooking, and a real surprise in a scent. Today, we continue to try to push the boundaries with our ingredients."
But which Jo Malone London scents are the most popular? With more to choose from than ever before, we set about discovering the go-to perfumes of the stars, as well as which scents Jo Malone London's devoted clientele (that's you) always come back to. Scroll below to discover the best Jo Malone London perfumes.
Best Jo Malone London Perfumes
1. Jo Malone London Lime Basil Mandarin
We've already talked at length about Rosie Huntington-Whiteley's beauty routine, but the model also discussed her favourite fragrances—one of which you'll find at Jo Malone London.
"Jo Malone London's Lime Basil Mandarin is one of my favourite perfumes," Huntington-Whiteley reveals by way of video on her former brand website, Rose Inc. "This is the fragrance my mother and grandmother always wore, and I find myself picking this up whenever I'm in need of a bit of comfort or whenever I want to feel my mother and grandmother close. My mother lives in the UK, and I'm based in L.A., so whenever I find myself feeling homesick, this is what I pick up. It really has a kind of elegant, fresh, modern scent to it—all the things I'd describe my mum and grandmother as. This is the perfume that evokes some of the most special memories to me."
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2. Jo Malone London Wild Bluebell
In a previous interview with Express, Meghan Markle revealed, "Fragrance is my favourite thing—so much so that if I leave the house and I don't put any on, I'll turn around and go back home. I love Wild Bluebell by Jo Malone." We can attest that this is one of the best floral perfumes around.
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3. Jo Malone London Red Roses
Poppy Delevingne is the ultimate Jo Malone London fangirl and rotates between several floral scents. Her go-to, however, is undoubtedly Red Roses. Plus, how pretty is the pale-pink hue? It's a must-try if you love rose perfumes.
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4. Jo Malone London Grapefruit
If you ever wondered which perfume Victoria Beckham likes to wear (aside from her own Victoria Beckham Beauty perfumes), then you'll be pleased to hear that Jo Malone London appears heavily in her rotation. Her go-to scent is said to be the brand's Grapefruit Cologne. The epitome of uplifting, the citrus scent is also cut with rosemary, peppermint and pimento, adding to the fresh feel of the fragrance.
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5. Jo Malone London Orange Blossom
Karen Elson loves Jo Malone London's signature floral scents, one of which is Orange Blossom. The dewy leaves of clementine stretch over the delicate floral heart of this perfume, making it one of the lightest and most versatile fragrances in the Jo Malone London collection.
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6. Jo Malone London Pomegranate Noir
Who What Wear UK cover star, India Amarteifio, is a fan of the classic Jo Malone London scent, Pomegranate Noir. In her role as Jo Malone London brand ambassador, she says, "I layer Pomegranate Noir with Grapefruit. Then sometimes when I want something that feels like a hug, I will wear Myrrh Tonka and also add Grapefruit which gives an added freshness."
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7. Jo Malone London Peony Blush Suede
This is widely considered one of the most popular wedding scents out there. Like a fresh bouquet of peonies mingled with musky suede and zingy apple, it's a delicate delight for the senses. The suede perfume note makes it all the more inviting.
8. Jo Malone London English Pear Freesia
Like springtime in a bottle, this stuff is the epitome of a sparkling, floral fragrance. It has all of the freshness and zest of pear but with a delicate hint of floral freesia throughout.
9. Jo Malone London Blackberry Bay
One of Jo Malone London's most iconic scents, Blackberry Bay smells like zingy fruit, tart berries and fresh woodland. It's sweet, but not in the kind of way that makes you turn your nose up. It's fresh, comforting and sense-clearing.
10. Jo Malone London Poppy Barley
In recent years, Poppy Barley has become a beauty-editor favourite. It's a fresh and lively floral with notes of poppy, rose, violet and blackcurrant. More interestingly, though, it also contains soft, almost creamy notes of bran and barley. It makes a typically fresh floral warm and inviting.
11. Jo Malone London Wood Sage Sea Salt
Needless to say, the Who What Wear UK team also boasts a few Jo Malone London fans. Contributing beauty editor Grace Day loves both Wood Sage Sea Salt and Jasmine Sambac Marigold.
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"In addition to Wild Bluebell, Meghan Markle has also professed her love of Wood Sage Sea Salt, and I can totally understand why," Grace says. "It's fresh air in a bottle, and whenever I wear it, I feel instantly transported to windswept shores and rugged coastlines."
12. Jo Malone London Scarlet Poppy
"This is such an underrated Jo Malone London scent. From the Intense Collection, Scarlet Poppy is a sweet and powdery floral. It has a warm, musky base, so unlike most floral perfumes, it's versatile enough that I can wear it at any time of year," says Grace.
13. Jo Malone London Nectarine Blossom Honey
Deputy editor at deputy editor Maxine Eggenberger is a huge fan of Jo Malone London Nectarine Blossom Honey as well as Cypress Grapevine.
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"My first-ever Jo Malone London fragrance was Nectarine Blossom Honey, which I always end up coming back to. Yes, it's sweet but not sickeningly so, and it layers beautifully with every other Jo Malone London fragrance I've tried it with," Maxine says.
14. Jo Malone London Cypress Grapevine
"Jo Malone London's Cypress Grapevine is an under-the-radar scent, but upon the first spritz, I knew it would instantly become one of my favourite perfumes. The scent of the cypress trees gives it a freshness I haven't smelt in other woody fragrances, and that's exactly why I love it," says Maxine.
15. Jo Malone London Vetiver Golden Vanilla
Beauty director Shannon Lawlor has a 60-strong perfume collection and always turns to Jo Malone London for special occasions. Her favourites include Vetiver Golden Vanilla, Basil Neroli and Myrrh Tonka.
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"The first time I ever smelled this fragrance, I was sitting at my desk in theBest Knockoff Luxury Clothing offices and gave it a spritz onto my wrist. Within seconds, everyone was asking after it. It's deep and rich but not in a heady sort of way. The sweetness of vanilla isn't my usual vibe, but when it's mixed with the smokiness of vetiver bourbon and the zinginess of cardamom, it's a total dream," Shannon says.
16. Jo Malone London Basil Neroli
"This was the first Jo Malone London perfume I ever owned, and it still holds a very special place in my heart. It contains neroli (my favourite perfume note), so it has a citrusy zing to it, while the basil makes it green and earthy. It's distinctively Jo Malone London in its uniqueness," says Shannon.
17. Jo Malone London Myrrh Tonka
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"I challenge you to find a perfume as deeply warming and comforting as this one. Definitely one for those that like strong, enveloping scents, it has the warm sweetness of almond and vanilla and the delicate addition of lavender to make it a little lighter on the nose," says Shannon.
