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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
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If I Saw You In Any One of These 7 Classic, Elegant Outfits This October, I'd Think You'd Hired a Stylist
Bring on the cold weather.
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I’m Not Saying to Pause Knee-High Boots, But the Runways Are Backing This Classic Style Instead
Chic and classic.
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Finally, There's a Trending Bag I Can Actually Fit Everything in
About time, too.
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
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If You Think Neutrals Are "Boring", These 5 Cream Winter Outfits Will Change Your Mind
So easy to copy.
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
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Arket Just Launched a Secret Sale—These 23 Pieces Could Definitely Pass for Designer
No need to thank me.
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
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COS Is Already in Winter Mode and so Am I—19 Chic Coats That Have Already Impressed Me
Elevated classics you'll love forever.
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It's Official: All Our Editors Want This High-Street Wool Coat
Prep your wardrobe for the cold snap.
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
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First Jennifer Aniston in the '90s, Now J.Law—No Jeans Outfit Is Complete Without This Styling Tweak
Styling inspiration incoming.
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Autumn Wish List
Listen to the expert.
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9 Simple, Anti-Trend Outfits I'm Going to Rely On This Season and Beyond
The backbones of my wardrobe.
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I've Just Assembled the Perfect French Capsule Wardrobe With 9 Simple Pieces
To wear on repeat.
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9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
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Ballet Flats are the Foundation of So Many Elegant Looks—9 Outfits That are Extra-Elite
En pointe pairings.
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Autumn
Well done—I want it all.
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I'm a Fashion Editor With Classic Taste—8 Elegant, Anti-Trend Outfits I'm Relying On Now and Well Into 2026
Elevated everyday formulas.
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These 7 Colours Are the Key to Looking Richer Than You Are This Autumn
The ultimate elegant colour palette.
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21 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
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I've Done the Research—These 5 Microtrends Are the Ones Worth Your Investment This Season
Off the mood board and onto the wish list.
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I Have Expensive Taste But a Small Budget—This Is Where I Find the Best Affordable Cashmere
Jump(er) to it!
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It Took Me Forever to Find a Decent Laptop Bag, So I'm Sharing My Wisdom
Commuting just became a little bit better.
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It's True: Every Fashion Editor Owns a Classic, High-Quality Bag From This Brand
Forever favourites.
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I'm in My Elegant Era—7 Classic Outfits With Jeans I'll Be Copying This Season
Here's how to elevate your favourite denim.
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Out of Hundreds of Zara Coats, I Predict These Designer-Looking Styles Will Sell Out by November
These are 10/10.
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I'm a Fashion Expert—5 Leather-Jacket Styles That Will Always Be In
They never left.
