Even though we’re only a few weeks into September, I’ve been in full autumn shopping mode for a while now, and the chic new arrivals just keep rolling in. My seasonal wardrobe prep has already included everything from great denim pieces to chunky knits, pretty blouses and those throw-on autumn dresses that make getting dressed so easy. And while I’d love to splurge endlessly, I’ve been focusing on my favourite high-street heroes that always deliver elevated, expensive-looking pieces at a fraction of the price.
Sylvie Mus wearing a black trench coat from last year's Mango collection.
This season, H&M, Zara and Mango are really leading the way. Mango’s Selection line in particular has caught my attention, filled with polished wool coats, buttery suede jackets and sharp tailoring that could easily be mistaken for designer. Zara is doubling down on its AW collection, with directional silhouettes, standout trench coats and investment-worthy accessories that feel well beyond their price point. H&M, too, has raised the bar, serving up glossy outerwear, wear-forever knitwear and chic day-to-night separates that have autumn layering written all over them.
From double-breasted coats and belted trench coats to leather blazers, suede jackets and barrel-leg denim, the new season drop is brimming with versatile heroes you’ll wear on repeat. Personally, I couldn’t resist adding a handful of elevated staples to my own wardrobe already—they’re the kind of “forever” finds that feel just as good with chunky boots now as they will with ballet flats later in the season.
Jeanette Madsen wearing now sold-out H&M Studio jacket.
So if, like me, you’re building a cold-weather wardrobe that looks chic without blowing the budget, keep scrolling. I’ve rounded up 25 affordable yet expensive-looking autumn buys that could easily pass for designer, from Mango, Zara and H&M’s strongest new arrivals.
25 Autumn Buys from H&M, Zara and Mango That Look So Expensive
Mango selection is so strong right now. Sweeping lapels and rich wool blend make this coat a go-to statement layer when the weather turns.
High-waist pinstripe trousers with crisp creases and a straight leg — tuck in a silk blouse or oversized knit depending on mood.
It's cape season. Throw over tailoring for boho polish or over denim for weekend ease.
Smooth leather in a straight cut—tailoring that feels as modern with a pencil skirt as it does over slouchy denim.
A staple for your autumn/winter wardrobe.
Timeless and tailored, this wool coat with button detailing adds polish to transitional outfits.
This jacket will elevate denim immediately.
Another argyle diamond.
Cropped, luxe leather meets sharp tailoring for a moto-attitude upgrade to any look.
Sleek lines and a cosy knit make this dress a one-and-done outfit hero.
A structured crossbody in croc-effect with a top handle, flap closure and adjustable strap—smart but easy.
A gorgeous dark brown woven blazer with peak lapels, structured shoulders and four marbled buttons—tailored for a flattering hourglass silhouette.
A close-cut denim jacket that’s more tailored than slouchy—ideal for grounding floaty dresses or layering over wide trousers.
A trench reimagined in supple suede and dramatic double breasting—elevated outerwear that turns heads.
Wear under cropped trousers or with midi skirts to elongate the leg.
Chunky cable texture meets relaxed proportions—perfect for cosy weekends or layering under coats.
This wool jacket nails the ‘quiet luxury’ look when styled with tonal trousers.
Cinch this over dresses or throw open over jeans and a tee.
These trousers will carry you from desk to drinks with just a shoe swap.
Argyle is everywhere right now, and this cardi is perfect layered under a blazer for texture.
A minimalist bomber in wool—equal parts laid-back and polished.
Burgundy penny loafers in soft leather with gathered moccasin seams — classic with suiting, cool with frayed jeans.
Easy and oversized, this jumper is the definition of “throw on and go”—especially chic half-tucked into wide jeans.
Oversized and structured, this tote brings sophistication to everyday essentials—think laptop, trainers, and a paperback.
A fresh barrel leg cut—pair with chunky knits and boots for autumn, or sandals and tanks come spring.
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Zara's Two-In-One Reversible Coat Sold Out So Fast—Now It's Back In an Even Sleeker ShadeI predict this will also move fast.
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I Spent All Afternoon Trying H&M's Chicest Knitwear—These 9 Pieces Look Deceptively ExpensiveJumper heaven.
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I'm Breaking Up With Black Trousers and Spending Autumn in This Rich Trouser-Colour Trend InsteadAnd so are fashion people in Milan.
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I Just Built an Expensive-Looking Capsule Wardrobe at Zara, H&M and COS—I've Outdone MyselfSo elegant, if I do say so myself.
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It’s Not Winter Yet, But Zara Just Dropped Every Chic Cold-Weather Trend—4 Pieces That Will Go FirstBring on the chill.
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Mark My Words—H&M's Argyle Jumper Will Be Autumn's Next Viral HitAnd it's It-girl approved.
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These 2 Simple Pieces Are the Key to One of the Most Classic Outfit Combos EverI bet they're in your wardrobe right now.
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No One Wears Jeans Like Chic Parisians Do—7 Effortless Outfits I'm Copying From the French This AutumnThey know best.
